A large number of electronic cigarettes are produced from China and flow to the US market. Therefore, losing the US market means that the survival of Chinese e-cigarette manufacturers will become more difficult.
The United States, as the world’s largest and most mature e-cigarette market, is now at the turning point.
According to the technology media Verge, seven people in the US have lost their lives due to e-cigarette-induced illnesses.The anger of the US government is growing. A recent survey by the US federal government showed that although the smoking rate among adolescents has declined, nearly 28% of high school students this year said they have smoked at least once in the past 30 days, up from 21% in the same period last year.
In this context, a number of sales giants stopped selling e-cigarettes. The latest news shows that Ali, JD.com announced that it will suspend the sale of e-cigarettes to US buyers. Before, the largest chain drugstore in the United States, Walgreens, and supermarket giant Kroger announced the suspension of e-cigarettes. Earlier, global retail giant Wal-Mart had taken the lead.
According to the report, Ali said that the recent US market has caused frequent injuries to young people due to the use of electronic cigarettes. All electronic cigarette products and accessories on the Alibaba International Station platform will be available from October 10. Control traffic blocking and US credit protection orders. The actual operating deadline has slowed down. From October 15th, it will no longer be possible to draft a credit insurance order to the US, but the US order being traded can continue to execute. .
Jingdong Global Sales will block all relevant categories of e-cigarette products at the US station and suspend orders to the US. The sales of Ali and JD domestic markets are temporarily unaffected.
There are many signs that the winter of the US market is coming, and Juul is the first to bear the brunt. The world’s largest e-cigarette giant has soared to $38 billion in just three years. But this year, it has been caught in a series of investigations and into a whirlpool of public opinion. E-cigarettes have been banned in several states in the United States, and the US Federal Trade Commission (FTC), the US Food and Drug Administration (FDA), and several state attorneys are currently investigating the company’s marketing practices.
On September 25th, Juul’s CEO announced his resignation, and the company will suspend all advertising in the United States.
Juul also encountered Waterloo in the Chinese market. Juul just entered the Chinese market in early September, and sold it on Jingdong and Tmall. It launched smokers of mint, Virginia tobacco, mango and cream, but only four days later they were removed from these e-commerce platforms.
Jingdong, Tmall and other platforms in the US market, the impact of the long-termNot only the Juul family, but the impact on Chinese e-cigarette manufacturers may be great.
The Report on the Supervision of the Electronic Cigarette Industry (2019) published by the Research Group on Public Health and Technology Supervision of Tsinghua University shows that 2017, China It is the world’s largest producer of e-cigarette products (95% of the world’s share) and exporting countries (90% of the world’s share), while the United States is the world’s largest consumer, accounting for nearly half of the share.
A large number of e-cigarettes are produced from China and flow to the US market. Therefore, the loss of the US market means that the survival of Chinese e-cigarette manufacturers will become more difficult and they have to look more into other markets. Although the suspension of several major platforms can not cut off the supply of electronic cigarettes, consumers can also purchase from pharmacies, electronic cigarette shops and other channels, but their actions are undoubtedly vane.
Currently, global regulation of electronic cigarettes is increasing. Some states in the United States, Thailand, Brazil, and India have all banned electronic cigarettes. In China, e-cigarettes have been completely banned in Hong Kong, and Shenzhen and Hangzhou have also included them in the “Tobacco Control Order”.
However, before the arrival of the real regulatory sword, China’s e-cigarette manufacturers are still in a carnival. This year, the domestic e-cigarette market financing has exceeded 1 billion yuan. Players are still accelerating their expansion, stocking up the grain for the cold winter, and seeking to go further in this crazy market.
The header image is from Pexels