Who will be the next “Feng Timo” in the betta live broadcast?
Editor’s note: This article is from WeChat public account “Entertainment” (ID: huayufunds ), the author dipping sauce.
On October 8, the former “Bettafish sister” Feng Timo issued a message on Weibo, announcing that his contract with the betta has expired. Currently, it is cooperating with other platforms, and the recent live broadcast will be suspended. She is about to launch the “Feng X Timo” album tour of the same name.
The contract between Betta and Fontimo is due, and Feng Timo leaves, which means that Betta is “losing” a general, and Feng Timo’s next stop will be “who is falling?” Various platforms are starting a small battle.
At present, her Weibo certification, only the word “singer” is left, and the identity of “Betta Fish Anchor” has become a history.
01The next five years, Feng Timo’s new battle
The rise of the live broadcast platform has created countless net red, and also made Feng Timo.
From September 2014 to October 2019, in just five years, Feng Timo became a “fighting sister” from a netizen.
In September 2014, Feng Timo began singing in the Fighting Fish League, which began her online anchor career and officially became a professional female anchor. Also here, she accumulated the first fans by singing.
Singing on the most popular male channel, it also made her a popular anchor. But for a long time, Feng Timo has positioned himself very accurately and firmly: singing.
She once wrote in her blog: “I admit that I play less games than singing. That’s because you don’t like to watch me play games. I say me when I play games. I just don’t want you to be disappointed.” I am not a golden scorpion, do I sing every day?The song has been mixed for 5 or 6 hours and has never been mixed with time. In fact, sometimes I don’t really want to sing all the time… I’m tired, I just don’t want to say it, I don’t want you to be upset…”
At that time, fighting fish was not the only one of Feng Timo’s unique show. She and her cousin, Tuesday and Chen Yifa were jointly known as the “Betta Fish”.
However, the fighting fishermen and lakes have changed, the big cousin and the crickets have been dug on Tuesday, Chen Yifa and Feng Timo have had scandals, but Chen Yifa was directly banned by the fighting fish because of the “Nanjing Massacre” incident, Feng Timo Although she was also involved in the “accountants”, the frank response allowed her to “laughter to the end” and became a well-deserved “fighting sister”.
As the head female anchor of Betta live, she has been working with Betta for five years. It has been red and black. It has brought huge traffic and benefits to the platform. It has also been involved in negative news, even due to live video. The music infringement problem, and let the betta become the defendant.
The songs such as “Study Cats” that she sang once became a network of divine songs, even when they went abroad, the heat and the topic were both at the same time, and the commercial value was also rising. She herself was able to gradually move from a network red man. Mainstream platform.
But in fact, Feng Timo has always had the ambition to enter the mainstream vision. Sending songs online, participating in singing variety shows, offline signings, concerts, commercial endorsements, etc., Feng Timo are involved, and have been making new attempts.
In September 2016, she sang the main song “Don’t find me trouble” in Tsai’s album “Say Love”; in December, I sang the title song “You Don’t Know Me” for the movie “Under 28”.
In June 2017, she released her first single “Keeping Food for Junjie”; on December 21st, she won the 6th Sohu Fashion FestivalThe most popular anchor award.
In February 2018, Fontimo released her personal single “Buddha Girl”; in November, she won the most popular Newcomer of the Year award in the popular gold charts.
In January 2019, Feng Timo won the first Best Social Media Musician Award for the 20th Annual Music Festival in Q China; in May of the same year, she released her first cover album “Mo Shou”; in August, she He held his first solo concert and released the first original album of the same name, “Fon Timo”.
In October 2019, Fontimo officially announced that the contract expired and left the fighting fish.
The contract with the fighting fish expires and is still in talks with the new platform. Perhaps good planning and a new platform for cooperation can make Feng Timo take it to the next level, and leaving the fighting fish means that she will also lose a lot of fans. Today, her Weibo certification only leaves the word “singer”, but she has not torn off the label of “net red female anchor”, to be recognized by the mainstream, become a real singer.
The past is not like smoke, she will fight the rivers and lakes again.
02The anchor battle, the battle of the fish and the fish
The rapid development of the mobile Internet has spawned countless emerging industries, including the live broadcast industry.
According to the “Statistical Report on Internet Development in China”:
As of June 2019, the number of online video users in China reached 759 million, an increase of 33.91 million compared with the end of 2018, accounting for 88.8% of the total netizens. In terms of webcasting, as of June 2019, the number of online live broadcast users in China reached 433 million, an increase of 36.46 million from the end of 2018, accounting for 50.7% of the total netizens.
Among them, the number of users of live-action live broadcasts and live sports broadcasts was 205 million and 194 million, respectively, accounting for 24.0% and 22.7% of the netizens respectively.
The rise of webcasting has also given the term “host” a broader meaning. Games, beauty, gossip entertainment, singing, eating and so on, as long as you have a skill or a special feature, you can become the “host” through the live broadcast platform, and is concerned by countless netizens.
The live broadcast of COO Takasugi used eight words to describe the live broadcast industry in 2018: “Winter is coming, everything is growing.” And this sentence also applies to 2019.
Reviewing the first half of 2019, after the barbaric growth of the Chinese webcasting industry, the polarization pattern became more and more vivid.
Betta fish is listed on NASDAQ in the United States. It is the largest IPO in the United States this year. The pepper and six rooms have been merged and reorganized, constantly changing and reshuffling. The tiger tooth has been successfully listed in the United States. China’s first listed live broadcast platform.
Compared with this, Panda TV in March this year, the funds broke, live off, broke the good hand after the official curtain call, exited the historical stage, many platforms are on the verge of bankruptcy; In the first half of the year, he suffered from Waterloo, with revenues plummeting 35% and market capitalization evaporating 8 billion.
Betta fish has always been a fighter in the live broadcast industry, and the successful listing of Betta fish in the United States is one of the most influential capital events in the first half of the year. On July 17, Betta Live was officially listed on the NASDAQ exchange in the United States. The stock code was “DOYU” and the fund raised amounted to approximately US$775 million. It is the largest IPO in the US this year.
But according to the second quarter earnings report released by Betta, the total revenue of Betta Q2 reached RMB 1.872 billion (US$272.8 million), a year-on-year increase of 133.2%; net profit was RMB 23.2 million ( Approximately $3.4 million, compared with a net loss of RMB 228.7 million in the same period last year; the adjusted (non-GAAP) net profit was RMB 52.6 million (US$7.7 million).
The live video revenue was RMB 1.708 billion (approximately $248.8 million).
It can be seen that the revenue from live video broadcast is still the main income of betta, and in the second quarter, the average pay of betta has reached 6.7 million.. And users paying for gifts to reward the anchor is also an important source of income.
For Huya, Yingke, Betta and other companies, they are able to be favored by capital, sit in the head of the live broadcast industry, and have a lot of popular anchors is a big advantage.
According to the news of March 2019, 51 of the domestic TOP100 game anchors signed an exclusive live broadcast contract with Betta, including 8 TOP10 anchors.
However, the paying users brought by the head anchor, although the profit for the fighting fish, also determined that the future income of the fighting fish will be closely linked to these anchors.
For the fighting fish, its user’s stickiness to the platform is far less than the loyalty to the anchor. It is not easy to develop a popular anchor with a large number of fans. For example, the loss of such head anchors by Feng Timo, not only means that the growth of new users may be reduced, but also the loss of old users is indeed a great loss.
Baiyu’s 2019 live broadcast core data exploded, according to statistics, 2018 revenue reached 4 billion yuan. However, the live broadcast industry is changing, and the reshuffle may be only a moment. It was only three years before the launch of Yingke Live, which was successfully listed in Hong Kong. At the peak of the peak market value of more than 10 billion yuan, the limelight is extremely prosperous. However, in the past six months, it suffered from Waterloo. The revenue plummeted 35% and the market value evaporated by 8 billion. Today, the market value is less than 2.2 billion yuan. Fighting fish is in urgent need of finding a new “one sister.”
Who will be the next “Feng Timo” in the betta live broadcast?