It is known that the live broadcast is still in the trial operation stage. The screening of the anchor is mainly based on the invitation system. In the future, the invitation scope of the anchor will be gradually expanded.

The knowledge will finally be directly broadcast into the content ecology.

It was learned that on October 11th, after a period of market research and internal testing, it was known that the live broadcast function was officially launched. At present, it is known that the live broadcast is still in the trial operation stage. The screening of the anchor is mainly based on the invitation system, and the invitation scope of the anchor will be gradually expanded in the future.

From the page, the live portal is located on the left side of the home search box. Click to enter to see live lessons for each time period in the day and in the next few days. Users can make an appointment to watch. The start button is hidden at the top right of the secondary page.

The front line | Know the live broadcast function, the anchor screening is based on the invitation system

As with all content platforms, it’s also important to join the live stream to enrich the content.

The pattern of knowing is the form of question and answer. After the user asks a question, others will answer it by means of “covering the building”. In this kind of interaction, the graphic carrier is the main one. The live broadcast is a form of content consumption that can be interactive and feedback in real time. Users can interact with the anchor through various functions such as “review barrage”, “question” and “talk”. Therefore, online live broadcast can enrich the content form and expand the content consumption scene, further strengthening the stickiness between the big V and the user.

Live stream can also further motivate users to participate in the creation. Compared to text, video is a creative carrier with a lower threshold. Especially for the content of the practical class and the nature of the speech, the user can fully express it through the live broadcast without passing through the text. Therefore, for those who “ are not good at writing”, “good at operation but not good at writing”, they can also become creators in new scenes.

As of the end of November 2018, the number of users was reduced by 220 million, a year-on-year increase of 102%. At the same time, the number of questions exceeded 30 million and the number of answers exceeded 130 million. Live streaming is already a proven way to monetize, and it is a near-necessary choice for those who want to leave quality users and seek business realization.

The front line | Know the live broadcast function, the anchor screening is based on the invitation system Previously, byte hopping used money as one of the incentives to dig people, hoping to inject high-quality power into its Goku question and answer. For the sake of knowing, because of the slow pace of commercialization, the big V on the platform is mostly famous and unprofitable. After the live broadcast, Big V added a path to earn rewards.

In addition, proving your business’s ability to liquidate is one of the chips that knows about getting financing and even entering the capital market. On August 12th, it was announced that the F round of financing was completed, totaling 434 million US dollars, fast-handed investment, Baidu and investment, Tencent and today’s original capital investors continue to vote. At the end of last year, it was known that there was a staff optimization. The original honey bud CFO Sun Wei served as a CFO and seemed to release information on preparing for an IPO.