Although Star Electric started slightly later, it also relied on the low-price management strategy of “price basin in five stars”. After 2005, it also became a home appliance retail giant with more than 100 stores nationwide.
03
Nanjing Business’s “Shopping Center Times”
2004 to the present
Across the 21st century, Nanjing’s urban development level and income level of residents have been greatly improved, so that high-end luxury consumption and comprehensive consumption integrating entertainment, leisure, shopping and catering have become the universal pursuit of high-end people. Two new businesses, luxury shopping malls and shopping malls, have emerged.
1
The opening of the first shopping mall in Nanjing
Source: “In Nanjing” WeChat public number
With the spring breeze of Nanjing Hexi Development, Longjiang New City Plaza opened as the first shopping mall in Nanjing in 2004. This is a five-star 8 hall cinema, indoor pedestrian street, Jinrunfa warehouse and hypermarket. The commercial body has the functions of watching, entertainment, leisure and shopping.
1
Nanjing’s top luxury gathering place Deji Plaza
Image Source: Nanjing Deji Plaza
In 2006, as the highest-end shopping mall in Nanjing, Deji Plaza was born. More than 40 international first-line luxury brand matrices such as LV, Chanel, Prada, Gucci, Hermes, etc., can be described as “only one in Nanjing”. Branch.” In addition, it includes international cosmetics and skin care products, fashion comprehensive clothing halls, and imports.