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On October 11th, Xiaomi Mijia launched four refrigerators featuring air-cooled technology, namely:

• 米家风冷十字四门冰箱 486L
• 米家风冷开开门冰箱483L
• 米家风冷三门冰箱210L
• 米家两门冰箱160L

These four refrigerators are the main products that support smart terminal control. Users can control the refrigerator through the voice assistant Xiao Ai and Mi Jia app. This is also the large household appliances that Mijia launched after washing machines and air conditioners. Next, Mijia may also shift the focus of its products to these large household appliances.

Like the previous home appliances, the Mijia refrigerator is also a simple design.

The four Mijia refrigerators all adopt a similar design. The body is directly used with titanium and gray color. In addition to the Mijiafeng cold cross four-door refrigerator 486L, there is a small size control panel on the door. The three refrigerators have no other elements in appearance, only the most basic Mi family logo.

Without the control panel, this series of Mijia refrigerators needs to be controlled by voice or app.

Users can use the Mijia app to directly control the temperature of the refrigerator, or start the corresponding cooling mode according to some moded requirements, which can be found in the app’s control interface. The Mijia refrigerator also provides a smart mode, in which the refrigerator can sense the internal temperature through the four temperature sensors in the box and adjust the temperature by itself. If you run into a state where no one is in the house for a long time, you can also let the refrigerator turn on the “holiday mode”. At this time, the refrigerator will enter a low-energy state and reduce the electricity consumption of the home.

In addition to the app, users can also use the Xiao Ai classmate voice assistant to control the refrigerator. If you just set the refrigerator mode, it is more convenient to use the voice to call out the command than to control the app on the phone.

Function, Xiaomi emphasizes air-cooling technology this time. In addition to the smallest two-door refrigerator 160L, the other three refrigerators use air-cooling technology, and also emphasize this element in the naming.

Xiaomi said at the time of the release that the air-cooled refrigerator can effectively reduce the moisture in the refrigerator to form ice cubes, and the stability in the refrigerator can be controlled more stably. In addition, Xiaomi refrigerator also added the evaporator to achieve the function of automatic frost, the food inside the refrigerator is not easy to stick, and the internal use of the wraparound road sealing system to avoid the things in the refrigerator being blown directly.

See the energy consumption of the four refrigerators from the official data:

• Mijiafeng cold cross four-door refrigerator 486L, new national standard energy efficiency level 2, daily power consumption is 1.05 kWh/24h
• Mijiafeng cold door refrigerator 483L, new national standard energy efficiency level 2, daily power consumption is 0.99 kWh/24h
• Mijiafeng cold three-door refrigerator 210L, new national standard energy efficiency level 3, daily power consumption is 0.78 kWh/24h
• Mai’s two-door refrigerator 160L, the new national standard energy efficiency level 3, the daily power consumption is 0.58 kWh/24h

In addition, the official claims that the operating noise of the refrigerator is about 39dB, which has little effect on daily life.

In general, the new air-cooled refrigerator of Mijia is also the air-cooled refrigerator product for the young people market. If it is said that the small household products launched by Mijia were young people who are renting houses, the refrigerators and the previous large-scale home appliances are aimed at young people who have just bought their own homes.

It is true that the Xiaomi refrigerator is also the selling point of the small size. The Mijiafeng cold cross four-door refrigerator with a capacity of 486L covers an area of ​​0.55m2. The thickness of the fuselage without the door is 560mm. It is also very convenient to place it in a small apartment. And for young people who don’t have the pressure to cook, the smallest size of 160L makes it easy for them to store something that needs to be refrigerated. This is also very convenient.

In terms of selling price, Mi said that these four models compare most of the high-end positioning air-cooled ice on the market.Boxes should be cheap to reflect their price advantage:

• Mijiafeng cold cross four-door refrigerator 486L, starting price of 2999 yuan, officially priced at 3299 yuan
• Mijiafeng cold door refrigerator 483L, the initial price is 1999 yuan, officially priced at 2499 yuan
• Mijiafeng cold three-door refrigerator 210L, the initial price is 1599 yuan, officially priced at 1699 yuan
• Mai’s two-door refrigerator 160L, the initial price is 999 yuan, officially priced at 1099 yuan

For Mijia, this is their new deployment in the large appliance system.

Since Xiaomi launched the TV, Mijia also began to try to make some large appliances like washing machines and air conditioners, and the refrigerator was the third large appliance category they launched. If the control core of smart homes will shift from smart speakers to TVs in the future, then rapidly expanding the layout of smart home appliances has become the top priority for manufacturers.

Before, various IoT smart home manufacturers have launched a series of small smart home appliances that support networking, and this area has been filled almost. In the future, they will inevitably shift their development focus to large fixed-sized home appliances such as air conditioners, refrigerators, and washing machines. It is also reasonable for Mijia to introduce smart refrigerators.