The result is to borrow the American group.
After Mobike cycling, Hago Guesthouse has also begun to “be a group”.
It was learned that 榛果民宿 was officially renamed as “Mei Tuan Homestay” on October 12. Before the brand name changes, the original organizational structure, operating model and business direction remain unchanged. Feng Weihe is still the person in charge of the business, and reports directly to Zhang Chuan, senior vice president and president of the store group.
Beauty B&B is a platform for the B&B, which was launched in April 2017. Feng Weihe once mentioned that when the US group commented on the selection of the lodging industry, it was because the accommodation industry presented new scenes in the business, supply, and user terminals. The goal of the results is to achieve the top three in the industry, whether it is the amount of housing or the size of the transaction.
After two and a half years of the property, the number of active landlords has reached 150,000, online listings720,000 sets, covering the country 350 The rest of the city. Compared to Chinese players in the industry, Tujia Homestay has more than 2.3 million global listings, while the number of short-stay rentals is 800,000.
Renamed the Mobike bicycle, the “Mei Tuan taxi” is the same, the name change of the B&B is also to emphasize the affiliation between the fruit and the group comments, accelerate the brand integration, by the way The US group owner App diversion. But the difference is that the popularity of the B&B is not as good as that of the Mobike. The beneficiary of the brand name change may still be the result. The US group commented on this name change as an obvious signal to increase the importance attached to the home business.
As a young player in the industry, Hago Guesthouse has developed rapidly, and to a large extent it has been the “shun” of the Meituan. According to the data disclosed by Feng Weihe, the transaction scale of Haha B&B in the first half of 2018 has increased by 16 times, and the growth rate is the first in the industry. After one year, the number of listings has changed from 240,000 to 72,000, achieving double growth. These are the channels that borrowed from the US group.
According to the data learned a year ago, 60%~70% of the traffic of the B&B is from the US group reviews. Feng Weihe also said after the brand name change that the US group channel has always been the largest source of traffic for the US group home business. Most users have first recognized the US group, and then they have a cognition of the US group.
This means that the future source of traffic for the B&B is still highly dependent on the US group ecology. In order to make the traffic more convenient, which will drive the growth of the hotel business, it will be directly renamed as “Mei Tuan Homestay”, is waived Consumers mentioned results When you stay at the hotel, alwaysAdd a sentence to the extra process of “the B&B brand of the US group”.
“In this case, we will make generous use of the brand effect and flow resources of the US group, and rename it more logically,” said Feng Weihe.