Product integration represents a simple idealism in the advertising circle.
Editor’s note: This article is from WeChat public account “Party Finance” (ID: Jiafangcaijing2019), author Hua Ge.
Please note that the title is a question, not a positive one.
For the first time, Hua Ge heard that the product and effect are in 2016. After a moment, there is a wonderful company that can prove that “Beijing Product Effectiveness Advertising Co., Ltd.” was registered on August 25, 2016.
But since the second half of 2018, product integration has become one of the three hot words that keep pace with growth hackers and private domain traffic. Hua Ge has no intention of tracking hot spots, but in reality the current market, but an advertiser, media owner, agent, KOL, etc. are all talking about madness, and have to start a discussion about the truth of product and effect.
At present, there are 13 mainstream conclusions in the advertising marketing circle, and each has its own words.
1. Product integration is a scam, the media scams advertisers;
2. Product integration is a scam, agents lie to advertisers;
3. Product integration is a scam, and the media agent swindles the advertiser together;
4. Product integration is a scam, the media agent and the advertiser lie to the advertiser owner;
5. Product integration is a scam, only in KOL-packaged articles;
6. Product integration is a scam that ruins the entire Internet advertising;
7. The combination of product and effect is truth, 2019 is the first year, and the timing is just right;
8. The combination of product and effect is the truth, and a small group of people can master the core skills;
9. The combination of product and effect is truth, some are suitable and some are inappropriate;
10. The combination of product and effect is the truth, depending on how to define the product and effect;
11. The combination of product and effect is the truth, and now it is only the seed period, and the future will be popular;
12. The unity of product and effect is truth, and its appearance is an inevitable law of history;
13. The product is combined with a wall-mounted party, and different judgments are made according to different scenarios.
Overall, Hua Ge prefers to recognize the 12th point of view, so to talk about the historical law of product and effect, the pit that should be avoided, what is ruining Internet advertising, and how to be under historical law Create value.
This article interprets the multi-recognition of product integration in the reorganization market, which is more suitable for the time-critical decision-making layer.