After seven years and eight bosses, the creative team has experienced countless cultural integrations and its experience is extremely rare.
Editor’s note: This article is from WeChat public account “Several DreamWorks Factory” (ID: D-entertainment), author Li Xinyu.
Before “seven years, I started writing this story, and then the dream workshop changed. I changed eight different bosses, and the entire studio experienced several equity changes, even I thought This story is no longer possible.”
Recalling the seven years from the project to the official release of “Snowman”, director and screenwriter Jill Culton said with infinite emotion: “If you want to score the difficulty of the film, I want to give 10,000 points, it really It’s too hard.”
From the beginning of the “Everest” in DreamWorks Animation, by 2016, DreamWorks Animation was acquired by Global, the director changed, and then in 2018, Chinese culture wholly owned Dongfang DreamWorks, Jill returned to the project. It can be said that “Snowman Romance” not only witnessed the change of an animation company, but also the journey of the Chinese animation team from outsourcing to independent independence, learning more professional projects under the mechanism of Hollywood, and telling the world story to the world.
As the first animated feature film after the independence of Oriental DreamWorks, the meaning of “Snowman” is self-evident. After the success of “Kung Fu Panda 3”, the Oriental DreamWorks, which has been quiet for nearly three years and has changed hands, needs a brand new, high-quality project to prove its brand value.
The market is not without doubts about Oriental DreamWorks. Part of it comes from Dongmeng itself. After breaking up with American DreamWorks animation and becoming a wholly-owned subsidiary of Chinese culture, does Oriental DreamWorks have the ability to independently control a project, can it recreate the success of Kung Fu Panda 3?
The other part points to the production team itself. The core selling points of the new work “Snowman Romance” launched by Oriental DreamWorks are “China” and “Family”. But can a team of creative people with a large number of expatriates really understand Chinese culture? Can you interpret the unique core of Chinese family relations? How do emotions and stories seek a balance between cultural universality and particularity?
After 11 days of release, “Snowman” achieved 81 worldwide