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When is the iPhone SE2 coming? I have been waiting for a year!

This is my friend B Jun’s spit on the dinner last week, although he is a muscle in the arms A well-developed macho, but a loyal small-screen mobile phone user. Like my colleague Jia Wen, even the 4.7-inch iPhone 8, he thinks this is a big-screen phone. If it wasn’t for the iPhone SE he bought three years ago, he wouldn’t change the iPhone 8.

If you have an iPhone SE2, you tell me that I will buy it the first time.

Like most of our comments on the topic of iPhone SE2, B is also as close as a star Pay attention to this DreamPhone information, even if the money is ready, just wait for Cook’s One More Thing at the press conference.

However, before this manuscript enters the text, I have to tell him a good news and bad news: < /span>

• Apple may release iPhone SE2

next year

• But it is as big as the iPhone 8

iPhone SE2 Come next year?

The earliest exposure of iPhone SE2 news, as the main source of news is Tianfeng International AnalysisTeacher Guo Mingxi.

As early as this month, Guo Mingxi has already released a prediction about this phone Report, the report indicates that the aircraft will be equipped with A13 processor and 3GB LPDDR4X memory chip. The phone will generally be similar to the iPhone 8, which will continue to use the 4.7-inch regular screen, fingerprint touch ID and single camera configuration, and may not support 3D Touch.

In general, this phone is using the A13’s iPhone 8, positioning is aimed at consumption Users account for a relatively large market of 3000-4000 yuan.

Guo Minghao’s Report, mainly to supplement the 4th report. The supplementary places include the storage capacity of the mobile phone, the color matching of the mobile phone, and the selling price. At the same time, he also said in the report that the target users of iPhone SE2 will be the old iPhone users of the iPhone 6 and 6S era, which will bring a wave of old users.

As of today (October 14th), Guo Minghao’s predictions for iPhone SE2 are as follows:

• Body: The same design as the iPhone 8, 4.7-inch screen
• Color Matching: Available in Deep Gray, Silver, and Red 3 colors
• Processor: powered by Apple A13 chip
• Save: 3GB LPDDR4X
• Storage: 64GB / 128GB
• Verification: Touch ID Fingerprint Verification

Guo Minghao predicted in the report that the iPhone SE2 will start at $399, or about RMB 2,800. And will be released in the first quarter of 2020 as soon as possible. He said that based on the current hundreds of millions of iPhone 6 and 6S users, iPhone SE2 with a more powerful processor and support for iOS 13 and more Apple services will give Apple a wave of changes from old users.

Guo Minghao estimated in the report that the annual shipment of the new machine is more than 30 million, but the individual It is believed that Apple has a richer product positioning before the comparison. The existing iPhone 8 and iPhone XR have also covered the price range below 5,000 yuan, and there is a distance from 2020.

Therefore, I personally think that Guo Minghao may fine-tune the shipment data in subsequent reports. There will be around 25 million iPhone XR in 2018.

What is its pricing and positioning?

If there is indeed an iPhone SE2 product in the future, what should its positioning and pricing look like?

Before discussing this issue, let’s take a look at what kind of 5,000 yuan Apple has iPhone:

• iPhone 8 (64GB): $3499
• iPhone 8 (128GB): $3999
• iPhone 8 Plus (64GB): $4499
• iPhone 8 Plus (128GB): $4999
• iPhone XR (64GB): 4799 yuan
• iPhone XR (128GB): $5299

In general, with 5000 yuan as the dividing line, Apple’s positioning of the iPhone is currently divided into two. Module.

One ​​is a high-end model module of more than 5,000 yuan, which is mainly used as the iPhone 11 of the new machine. Series, this module bears the influence of the Apple brand and is also the main sales force of the iPhone product line.

The other is the module below 5000 yuan listed above, which is part of Apple’s release in the past two years. The iPhones are not as powerful as the new ones, but they also support the latest systems and services, bringing sales to the mid- to high-end market.

From the perspective of Guo Minghao’s report on products and pricing forecasts, iPhone SE2 is likely to be the successor to the iPhone 8 series. In fact, it can be seen from the price of $ 399 and the design of the iPhone 8.

Under the already rich product layout, the iPhone SE2 will not be like the iPhone SE three years ago. That’s a separate series, but it’s an upgraded character for the old iPhone.

So what we can estimate is that after the iPhone SE2 comes out, Apple may pass more performance. The iPhone SE2, which is strong, but maintains a price range of 3,000 to 4,000 yuan, replaces the iPhone 8’s position, giving older users a core high-end option with lower pricing.

This time, Guo Minghao predicts that the iPhone SE2 will greatly extend the design of the iPhone 8, and I think that in addition to saving In addition to cost, there should be considerations about the gap with the iPhone XR.

Although the iPhone SE2 is powered by an A13 processor, it is more advanced than the A12 of the iPhone XR, but the iPhone XR Face recognition, dual card, screen, battery life (if you maintain the iPhone 8 battery configuration, mobile phone call life is 14 hours, iPhone XR is 25 hours) These are actually the iPhone XR can open the gap with the iPhone SE2.

So as far as the currently known news is concerned, the update of iPhone SE2 will not directly affect the iPhone XR. Sales, the latter still has a certain advantage in terms of function.

In general, the positioning of the iPhone SE2 is actually as discussed by our editorial office this morning. “The iPhone SE2 in 2020 is more like an entry-level iPhone. It’s an upgrade for the iPhone 8, not a successor to the iPhone SE.”

But after the iPhone SE2 update, we seem to be facing a consumer problem:

The difference of one thousand pieces, choose a new phone that looks like the old iPhone. Still choose to look like a new iPhoneOld phone?

Does Apple need a SE series?

The iPhone SE’s SE is the Special Edition (Special Edition). ——Phil Schiller

The iPhone Spring of the spring of 2016 suddenly came out, giving Apple a head start on the 4,000-yuan market. This is Apple’s only small-sized iPhone with flagship performance at the time. It is also an iPhone with flagship performance at the price of 4,000 yuan, which has a very significant impact on the market.

In fact, even today, three years later, the Internet’s impression of iPhone SE is generally two:

Small screen, cheap.

But looking back, after so many years, does Apple still need the SE series?

From a macro perspective, I think the iPhone SE series does have some value. On the one hand, Apple really needs to take care of the price market of 3000-4000 yuan in the current market environment. In the face of the Android camp, the brand strategy of the Snapdragon 855 Plus flagship has been achieved within 3,000 yuan, and the existing old iPhone will be sold at a reduced price. The marketing method can no longer attract users.

In other words, Apple needs an iPhone that at least matches the performance of the Android camp at the same price. Consolidate the market segment of the price range of 3,000-4,000 yuan. Choosing to build SE2 with the already mature iPhone 8 line is one of the ways to save costs and upgrade your product’s competitiveness.

On the other hand, Apple is using the entry device to drive software services. This point is actually revived from this year’s iPod Touch, iPad Air and iPad mini. Apple can promote games, movies and music services to see it. This year, Apple is promoting users to upgrade old devices through lower-cost entry devices. , and let old users be able toExperience new services in the system.

Guo Minghao also mentioned in the report that the target audience for iPhone SE2 is the old user of the iPhone 6 era. In fact, we can think of iPhone SE2 as an operating device for iOS 13 for these old users. Apple can use this product to activate old users to subscribe to new services.

The last step is to keep the iPhone product line active in the market. As Apple’s profitable head, iPhone’s sales and service have been linked to the company’s stock pricehook, upgrade old products instead of Opening another product line like three years ago will allow Apple to maintain the freshness of the iPhone product line at a lower cost, reducing the 12-month cycle to every 6 months, further enhancing brand influence and Product sales, maintaining the development advantage of the company’s stock market.

In short, the positioning of the iPhone SE2 can help Apple stabilize the market within 4000 yuan, but it may not It will be a 4-inch screen phone as you would like, and it will not be a reduced iPhone XR. It is the only iPhone 6 released in 2020. It may be a surprise. Maybe it has The same performance as the iPhone 11, but only two-thirds of its price.

Targeting and pricing are “special”, which is perhaps the essence of Special Edition.

However, can this iPhone SE2, an upgraded version of the iPhone 8, let the iPhone SE2 The people who come quickly will pay for it. To be honest, I feel that I have to put on a big question mark.