The iPhone 6 and iPhone 6S models have gradually deteriorated.
Editor’s note: This article is from “Tencent Technology“, reviewing the Golden Deer .
According to foreign media reports, Apple has found that the demand for new iPhones launched this year is higher than expected, thanks to two factors that consumers can’t resist, namely price cuts and aging of old models.
Since last year’s failure to achieve the holiday shopping season sales target, Apple has lowered the iPhone price and offered a more attractive discount transaction. The iPhone 11 went on sale on September 20 and starts at $699, which is $50 less than the previous iPhone XR and is more powerful.
At the same time, the iPhone 6 and iPhone 6S models have gradually deteriorated, and the two models broke Apple’s sales record at the end of 2014 and 2015. Hundreds of millions of users are now looking to upgrade their phones, which suffer from slower processor speeds, reduced battery life and incompatibility with the latest software and services.
Apple CEO Tim Cook said in an interview recently that the demand for the new model was “very strong.” An Apple spokesman declined to comment. According to people familiar with the matter, the sales of the Apple iPhone 11 were slightly higher than expected. Earlier this year, Apple asked suppliers to produce between 70 million and 75 million iPhones in 2019. According to these people familiar with the matter, suppliers are now told to target production to 75 million units.
Informed sources added that the iPhone 11 Pro, which is priced at $999 and has a 5.8-inch screen, is also one of the most popular new models. A recent search on the Apple website showed that in many Apple stores in the United States, Greater China, the United Arab Emirates and Australia, the Pro iPhone 11 was basically sold out, while the basic version of the iPhone 11 was fully stocked. Many models ordered online today will not be delivered until early November.
Since Apple released its new phone on September 10, the company’s stock has jumped to record levels. Some suppliers’ share prices have also risen.
The iPhone sales in 2015 were a record, but these devices have been available for 4 years now
Consumers interested in the iPhone 11 indicate that Apple may be solving a problem that has plagued its low-end models in recent years, that is, many people want the best iPhone, but they can’t afford it. The iPhone 11 solves this problem perfectly. The only major difference between this model and the iPhone 11 Pro is that it does not use a third-generation camera. This camera can achieve deeper zoom and higher screen resolution.
The evaluation of the iPhone 11 by consumers and analysts is mostly positive, and the camera consistency between the regular iPhone 11 and Pro versions has also been well received. Cross Research’s Shannon Cross attributed strong demand to the lower pricing of the iPhone 11, customers needing to upgrade their old equipment, and the iPhone 11 Pro’s longer battery life.
Although the iPhone 11 and iPhone 11 Pro series have not experienced major design updates, many users will have to do it very quickly as the most popular iPhone models in history become ageing and Apple introduces new models. upgrade. Analysts estimate that iPhone users are upgrading every four years on average, so mobile phones purchased in 2015 are likely to be replaced this year. After Apple introduced the larger iPhone 6 and iPhone 6 Plus models in late 2014, the iPhone really became mainstream. In fiscal 2015, Apple sold a record 231 million iPhones, up 37% year-on-year.
The users of the 2014 iPhone also found that the latest Apple mobile software iOS 13, can not be very compatible with their old phones. This means that they missed new features like Dark Mode, subscription services like Apple Arade, and new apps from third-party developers.
The data from market research firm Mixpanel shows that more than 40% of iPhone users use models that were launched before 2017. This shows that there are about 350 million such devices ready to be upgraded based on the iPhone’s more than 900 million user base.
Sanford C. Bernstein analyst Tony Sacconaghi (Ton