How many users can be retained by the red envelope?
Vibrato and fast hands are becoming more and more like. In the near future, Vibrato has launched an extremely fast version, which is almost exactly the same as the fast-release version of the fast-speed version.
Although at the beginning of the birth, the genes of the two apps are not the same, but on the way forward, the confrontation is inevitable: whether it is “the city drives the countryside” or “the rural encircled city”, when the traffic peaks, The line between them is becoming increasingly blurred. First, the fast-handed version of the big screen, the flow of information in the single-column pull-down is like a vibrating sound; now, the vibrato has also been out of the speed version, not only adopting the red envelope subsidy to split the new, in the “follow” interface, it also adopts the double-point of the fast hand. Choose the presentation method.
On August 30th, the VIK Extreme Edition was first put on the OPPO application market, and then it was launched in the Android software stores such as Huawei and Appbo. The IOS version for Apple phones has not yet been released. Seven wheat data shows that the number of downloads has exceeded 18 million on the line for more than 40 days.
Ai Media Consulting reports that more than 40% of users of vibrato are using Apple devices. Only in the Android store online speed version, the intention of vibrating into the sinking market is very obvious.
Data Source: Seven Wheat Data
The new strategy of the “Voice Speed” version is very grounded, and it adopts the online earning mode of the funny headline. When you use it for the first time, you will be presented with a “38 yuan” cash red envelope, and more than one newcomer red envelope will be available immediately. After completing the tasks of watching videos, inviting friends, signing in, etc., you can receive gold coins. Every other hour, the user can also open a treasure chest to get a random amount of gold coins.
Shake speed versionInterface
In the push logic, the speed version is slightly sinking than the main app. The content of health, funny, pet, and emotion is more intensive, and the content of skills, science, and professional knowledge is relatively small; in terms of function, speed The version only retains the viewing function, cannot broadcast live, can’t post videos, and has no e-commerce portal.
Shake to accelerate and sink
Unlike the main app, in the “Follow” interface, the Vibrate Speed version uses the double-column form of the fast hand, which is more in line with the usage habits of the fast-handed users, and seems to want to win the fast-handed users. On the “Home” interface, the Vibrate Extreme Edition continues the single-column immersive pull-down form of information flow.
The home page uses a single column, and the focus page uses a double column
When watching a video, the progress bar around the red envelope will rotate. According to the experience, watch the video for 20 seconds, and the progress bar will be full. After opening the red envelope, you can randomly get gold coins ranging from 2 to 100. However, 10,000 gold coins are equivalent to 1 yuan, only when the cash is over 0.3 yuan, the user can withdraw cash. In other words, you must have at least 3,000 gold coins and watch videos for more than 100 minutes before you are eligible to withdraw cash.
In contrast, “pull the head” comes faster. The first time you invite a friend, you can get a 2 yuan cash reward; if you watch the video for 3 days, you can get a cash reward of up to 10 yuan; when you watch the video, you can harvest double gold coins. It is not difficult to see from the distribution of the red envelope amount, the shake speed version is more encouraging users to pull new.
Invite friends to direct cash rewards and double gold coins. Although this method is old-fashioned, in the very entertaining and penetrating short video field, the subsidized fission method still works in the sinking market, which is in the fast-speed version. It is very obvious.
In September 2018, the fast-speed version was launched, and the online earning mode was adopted. The information on the online earning forum shows that you can earn up to 3 yuan a day with a single account using the fast-speed version of the video. In the eleventh period, the fast-speed version also launched the “National Day Everyday Earn” activity, the highest can get 66 yuan red envelope.
According to “LatePost”, the fast-speed version has been open for 20 days, and it has broken through 10 million days.
More and more like vibrato and fast hands
Before the vibrato mimics the fast hand, the fast hand begins to imitate the vibrato. November 2018