Looking at the original intention of the 930 revolution, the big opportunity to grasp the industrial Internet has become a head, Tencent wants to do more, may be to reactivate the company.
Editor’s note: This article is from WeChat public account “How to see keso” (ID: kesoview), author keso.
Tencent Marina Building. July 2, 2019
Tencent has been adjusting its organizational structure for a year. How is the adjustment effect? Is the department wall broken? Has the industrial internet strategy been successful?
The 930 revolution last year, on the surface, Tencent is mainly focused on the industrial Internet, which is the so-called big opportunity for B. As Ma Huateng said, “The consumer Internet without the support of the industry Internet will only be a castle in the air.” In fact, this is not difficult to understand. With Tencent’s size and user scale, even if it is only a service to C, it is increasingly impossible. It is entirely up to you and must rely on a large number of third parties. A good third party (B) is to serve the user (C).
So, to B is a mandatory option, not an option. For Tencent, pure to B may not be of much significance. What makes sense is to get better to C through to B, such as “Cantonese Affairs” and “One Mobile Phone Tour Yunnan” to B project. Come is the value of to C, and the value of Tencent.
But to be honest, I didn’t fully understand the logic of this restructuring last year. Tencent’s WeChat (WXG), Inter-Entertainment (IEG), Platform and Content (PCG) business groups are divided vertically by business, with clear boundaries, and the newly established Cloud and Smart Industry Group (CSIG) is basically a horizontal The business group that has been cut out covers almost all businesses and is closely related to other business groups. Can this be done? I am very suspicious.
Specially set up a department to B, it is equal to to B strategy? Bringing together some scattered resources that are not competitive enough will become a competitive resource. More importantly, can a new business group break the original thick wall between the business groups? ——Keso, public number: how to see keso To B or not to B, this is really a problem
So my opinion at the time was that this must not be the ultimate result of the adjustment, but only the beginning of a series of major adjustments. However, after a year’s come to see this restructuring, I have doubts, more or less seems to have some solutions.
I used to think that the most anticipated and most wanted resources of enterprises are on WeChat. The focus of Tencent’s Internet should be on WeChat.
But I think about it, let Zhang Xiaolong go to the government and enterprises every day to talk about cooperation, this style seems not quite right. Moreover, with WXG’s team of more than 2,000 people, it is not reliable to support and cooperate with countless government departments and enterprises, as well as pre-sales and after-sales technical support.
Tang Daosheng said: “(WeChat) will set the rules of the platform to provide the ability of the scene, but how to use these tools for different industries? Need someone to push, need someone to build benchmarks, invest in experience and operation, prove that you can play like this, I I think CSIG is currently such a role. WeChat set up, I told Xiaolong that I was working for him.”
This gesture is very reliable. It is not to say that you are the strategic focus of the company at this stage, and all the business groups of the company have to support you unselfishly and unconditionally. It is wisdom to make a self-interested thing in an altruistic way.
CSIG helps WeChat to improve the scene, while serving the enterprise, it also enriches the experience of WeChat users. Users use small programs to scan the code in the store to establish contact, communication, scan code purchase, and excellent code are all to create more applicable scenarios for WeChat platform. Enterprise WeChat landing also needs special service team service area coverage. . Helping people is self-help, CSIG and WXG have a little bit of a match.
However, the inter-departmental cooperation within the company cannot fully expect mutual benefit, nor can it expect the department boss to personally brush his face, or to pose who is working for whom, and more importantly, to establish a mechanism to let Cooperation can happen naturally and smoothly. I think this is the mission that the 930 transformation should accomplish most.
I once said, “In Ali, brother companies are like brothers; in Tencent, brothers are like brothers.” The relationship between different teams, like different companies, is more competitive and less synergistic. , more diaphragms, less sharing. Tencent’s long-held horse racing mechanism has also been increasingly questioned both internally and externally. At the same time, each business group has formed its own technical framework and technical system from the logic layer, the data layer to the back-end container or virtual machine layer.
As the outside world questioned, Tencent’s big company has lost its CTO all the year round. howeverIn the face of a “chimney”-like technical hill, what can he do even if he has a CTO?
At the beginning of this year, the Tencent Technical Committee was formally established, and people were able to see the possibility of solving the problem. The technical committee has two project groups, “Open Source Collaboration” and “Self-research Business on the Cloud”, and started to work on the old organizational structure and R&D system.
Lu Shan, senior executive vice president of Tencent and president of the Technical Engineering Group (TEG), said:
proposes open source collaboration, which is to open source to improve the problem of poor collaboration in the past. Referring to the organization of the open source community, different technical teams of similar projects are brought together and open source is built together. Of course, it can be combined, and it can’t be combined with each other. Open source can be honestly accepted and accept the natural choice of users.
Open source collaboration to block the code of the past groups and departments, except for the individual business logic that needs to be kept secret, all of which are publicly submitted in the company’s internal code base, publicly released, and can be accessed by more than 20,000 technicians throughout the company. At the same time they are also participants in open source collaboration. In this way, the entire company has become an open source community, at least at the level of technical personnel, the thick ice of the past has melted.
Yao Xing, vice president of Tencent, said:
Open source is the means, synergy is the result. The purpose of open source is to reduce the “repetition of the wheel”, open permissions, code visible to each other. The goal of collaboration is “decentralization”, which can use open source components and can be reused; open source components go to BG department attributes and have Tencent attributes together; developers are the common participants and creators of open source components, not A Fang and Party B, thus maintaining a fast response.
If “open source collaboration” completely reshapes Tencent’s development culture, “self-developed cloud” completely reshapes Tencent’s original development model. In the past, QQ was run on a private cloud and, like the products of other business groups, maintained an independent technical framework. Now it’s time to move it all over the public cloud so that it can use common cloud components and rich services with other products, and other products can use QQ tools and components.
Zhou Xiaojun, head of Tencent’s self-developed cloud project, said:
Based on the public cloud development model, using the rich components and rich services on the cloud, put some excellent tools and components inside. The cloud is open to the outside world and serves on the cloud. Driven by the customer’s incentives, iteratively becomes the leading level in the industry.
By the end of this year, the entire QQ will be fully operational on the public cloud. In the future, the cloud will be completely embraced, and the cloud will be used to meet the needs of rapid iteration of the business and flexible resources.
Open source collaboration and self-development on the cloud, for a young Internet company, this is not a great thing, but for the 21-year-old, has a highly independent business group and a complex product line of Tencent. Said that history is too heavy. It is difficult to change the accumulation, not to mention the fact that it is considered to have brought great success.
It is not yet possible to assert that Tencent has been successful. After all, self-study on the cloud will take three years to complete, open source collaboration will take 3-5 years, and complete self-study on cloud and open source collaboration, whether it can solve the company’s combat power problems, resilience problems and innovation No one knows the problem. But at least, you are seeing a Tencent who dares to self-denial and dare to face change.
This is a good start.
In the past two years, the industry has had too many doubts about Tencent. These questions are almost the same as denying Tencent. From corporate culture, to investment styles, to horse racing mechanisms, to princes, those who have achieved Tencent, now all have become a drawback, and become burdensome. Especially when Tencent is used to compare with Alibi and headlines, Tencent has neither a strong system advantage nor a sharp breakthrough ability. In a word, Tencent is old.
Tencent does not need to prove anything, but Tencent does need to get out of the comfort zone.
Going to see the original intention of the 930 revolution, the big opportunity to grasp the industrial Internet has become a head, Tencent wants to do more, may be to reactivate the company.
Blessing Tencent.