Whether it is possible to stand firm in the mid-range market of 2000-3000 yuan, it is necessary to have at least two to three generations of models to be sufficiently convincing.
realme tries to explore the high-end, released its first flagship machinerealme X2 Pro.
This is the first time that realme has moved to overseas developed markets. It has also been released in China, while in the UK, France, West and Italy. Previously Realme’s main markets were in India and China.
In May 2018, realme was unveiled as a new sub-brand of OPPO in the Indian market, focusing on the thousand yuan machine market and online channels. Returning to China in May this year, the release of realme X released five models at a frequent pace within five months, starting price of 949 yuan -1799 yuan, to cost-effective Open the road to the thousand yuan machine market.
But realme hopes that its brand content will break through the price/performance ratio, and realme X2 Pro is the first step. However, in the first attempt of the flagship machine, realme continued the way of cost-effective, to attract users with the pile of materials, using 骁 855 Plus processor, 64 million eagle eye, 90Hz fluid screen, 50W fast charge, the basic configuration is still more sincere.
The starting price is 2699 yuan (6G+64G), and the high version is 3299 yuan (12G+256G). realme X2 Pro also provides a master version, the back panel uses a leather texture frosted glass, priced at 3,299 yuan (12G + 256G), the initial price of each version is reduced by 100 yuan.
This is the first time realme has broken through 2000 yuan, and the high version has stood at 3,000 yuan. Compared with this premise, the most expensive model is only 1799 yuan. This time only from the starting price. It has raised 900 yuan and the price ceiling has increased by 1,500 yuan.
Of course, whether you can stand at the mid-range market of 2000-3000 yuan, you need at least 2 to 3 generations of models to be convincing enough.
realme announced that it has completed the construction of a basic product line. The global market is divided into four series, the C series and digital series are mainly in the thousand yuan machine market, and the Pro series and X series are aimed at the middle and high-end market.
But in the construction of the domestic product line, Realme is slightly confused. There are two series in the Chinese market, the Q series for the thousand yuan machine and the X series for the higher end.
According to Realme’s plan, X series is for the market of 2000 yuan, but the cheapest model in China is the starting price of 949 yuan < /span>Realme X Youth Edition, so the price of the X series spans 949-$3,299, and the excessive price span will result in unclear positioning . At the PPT of the conference, Realme X Youth Edition was not classified as an X series, but was included in the Q series. In addition to the somewhat uncoordinated Realme X Youth Edition, the Q series only has a starting price of Realme Q. It can be seen that the positioning of the X and Q series has yet to be further clarified.
realme global CMO Xu Qi said that realme X Youth Edition is a beautiful mistake, there will be no X Youth Edition in the future product line.
It is worth noting that this is the first time that Realme has released the Pro title in China. Xu Qi said that Pro will become a fixed series. The domestic market is divided into three series, the Q series for the thousand yuan machine, the X series for the 1000-2000 yuan, and the X Pro series for the 2000 yuan or more.