It is extremely urgent to regulate the secondary ticket market.
Editor’s note: This article is from WeChat public account “AI Blue Media Exchange” (ID :lanmeih001), author Han Xiaohuang.
On the one hand, it is dissatisfaction with the price increase to disturb the market. On the other hand, it is afraid that it will be difficult to get a ticket without the scalper. Between the ox and the fans, a strange connection that is deformed and firm has gradually formed.
Regulating the secondary ticketing market is imminent.
Follow the star girl and the scalper ticket “love each other”
In order to buy a match ticket for Dortmund’s home game, the ocean spent nearly half a year to book, played nearly 200 hotlines, contacted the ox and fans through various channels, and sat for three consecutive days. After the computer kept brushing the ticket, I grabbed a precious ticket in the second-hand ticket section of the official website.
“I am too difficult.” He said with emotion, “It is too difficult to chase the stars to grab tickets, regardless of domestic or foreign, no matter what field.”
Although it was difficult, the time in the ocean for more than half a year was not in vain. The red-eyed tickets allowed him to successfully witness the “home player’s big name”, and saw a wonderful goal of the idol Royce.
Picture @大洋
In contrast, the domestic show is not so lucky, in order to successfully enter the show, a business show of the Deyun Society “Wire Festival”, she spent nearly 10,000 yuan before and after, but ultimately The performance was only near the end of the show.
“I am in a good position in the first three rows, it is more convenient for taking pictures.” Xiu Xiu is the “front line” of an actor of Deyun, because of the high-definition live pictures of idols. The circle is famous. “But the good location of the popular show can’t be bought in barley, so I usually buy high-priced tickets for the ox, but I never expected to buy a fake ticket and I was cheated for more than 5,000 yuan.”
Flying from Nanjing to Beijing to see the special show Xiu Xiu did not want to run a sneak peek, and finally got a scalper ticket two hours after the opening of the show. After spending more than 2,000 to buy it, he successfully entered the market. The show is nearing the end and the idol show has long since been missed. Xiu Xiu said, “You can still take a look when you return to the game. This is his first time to participate in the wire festival.”
The chasing star boy and girl grabbed the ticket “history of blood and tears”, as if three days and three nights can not finish. And 90% of the stories in this are related to the yellow cattle.
picture@韩小黄
When there are too many porridges, the premium is the norm. If you encounter a special farewell field, “return”, “memorial field”, etc., the scalper fare is 2-3 times. In the face of high-priced tickets, fans often laugh at themselves. “The money we are chasing stars is all from the wind.” “You remember, XXX, I am not your cash machine.”
Between the ox and the fans, a strange connection that is deformed and firm has gradually formed. The latter gradually became accustomed to the existence of the former, accustomed to the sky-high price, and even used to occasionally “destroy the thunder” to be deceived.
Several fans, including Xiu Xiu and the Ocean, said frankly, “Although sometimes there are fake tickets and high prices, it will still be ‘骂娘’, but there is no way, the number of regular one-handed tickets and the purchase method are too small. “, we didn’t have to choose.”
Fans are dissatisfied with the ticket, the first platform becomes “back pot man”
The reason why this happens, mainly stems from one The ticketing market has problems such as single ticket purchase method and small ticket volume.
As we all know, the so-called officially designated only ticketing channel is not really “unique”.
There are many kinds of tickets for a performance. Long Ge, who has been engaged in the business of the cattle for many years, told the blue media: “The sources of the yellow cattle including overseas are basically the same, and they are roughly divided into several categories: artists. Brokerage companies, performance organizers, sponsors, media, ticketing websites and other stakeholders.”
Among them, the first-class ticket channel represented by barley net, theater window, etc. Instead of having the priority of “staying in the ticket”.
Picture @韩小黄
In fact, both domestic and foreign performance markets follow the same set of logic: the content party (artist team) provides the performance content, sold at the package price to the organizer who hosted the performance, and the organizer through the public ticket sales Earn income. Sometimes advertising revenue is increased through the name of the investment, but in most cases the box office results are still an important source.
“So the good location organizers will stay on their own, and secondly, some media tickets and public relations tickets will be reserved for the artist team and other related parties.” A person in charge of the show organizer told the blue media “In which the artist often chooses to give the ticket to the fan support club, and the support club will choose to open a group ticket or other sales method to maintain the business.”
One fact is that the group ticket period of the support club often precedes the billing time of the first-level ticketing platform.
Take a live show observed by Blue Media as an example. The group ticket time of the artist’s fan support club is one day ahead of the barley billing time, and the number is quite large.
picture@韩小黄
There are more than 1,700 seats in the performance venue. The ticket is divided into seven stalls of 299-1299. The support club will only open the group ticket of 1299, a total of 264 tickets, and then the organizer will leave the ticket, and the light VIP area will not be left. A few tickets.” Fans bluntly, “and barley does not support the selection, the support club can choose the location according to the payment order, except for some ‘excellent’ positions, it is much better than the random selection.”
In other words, from the perspective of the circulation process of the entire ticket market, due to the comprehensive factors, there are still many regrets and shortcomings in the first-class ticket market, which is difficult to carry all the needs of users.
In the face of demand, it’s inevitable that chaos
Therefore, the secondary market came into being.
But one contradiction is that due to the lack of systematic trading rules and the effective supervision of relevant departments, the secondary market is in a state of chaos when it takes over the undigested demand of the primary market.
The premium is affected by market demand, but the price is often the result of speculation.
“The ticket price is the basic operation.” Long Ge told the blue media exchange, “General situation