They are saying that the shoes are hot, so how do you fire the shoes?
Editor’s note: This article is from the WeChat public account “Sleeping Bear Sports” ( ID: lanxiongsports), author Wan Yuxin.
Awu is a shoe seller. In the past year, the crazy shoe market has made him make a lot of money.
“Do you really think that the shoe market will be affected by the NBA storm? No, shoes should be bought, we should earn or earn.” Awu said.
What you see is what I want you to see
The time went back to the NBA Finals four months ago, and Awu and the traffickers in the shoe circle, with the Toronto Raptors winning the hoe, cut a wave of leeks.
The Air Jordan 4 Retro Raptors NRG (AJ4 Raptors), which was released in the summer of 2018, is the protagonist of this wave of operations. The pair of shoes is a collaboration between the Canadian singer Drake and the Jordan brand, with Drake’s signature printed on the tongue, but it was later reported that the relationship between the Drake and the Jordan brand was strained and the signature of the commercial version was cancelled. In short, without the star effect of Drake “blessing”, the AJ4 Raptors with the original price of 1399 yuan in the secondary market price has been tepid.
▲AJ4 Raptors became the speculation during the 2019 NBA Finals.
However, with the 2018-19 season NBA playoffs, potential gimmicks appeared.
The Toronto Raptors, led by Leonard, smashed from the East and defended the Golden State Warriors’ Finals. However, because the Warriors core player Kevin Durant was unable to play in the previous game, the Raptors became the more optimistic side.
“This year, the Raptors are likely to win the championship. The AJ4 Raptors can take the opportunity to fire a wave. You receive a batch of gold yards in the market.” On the evening of May 31, “Big Brother” gave Abufa A WeChat. On this day, the Raptors just defeated the Warriors in the finals of the Finals and took the lead in seven 4-win games.
The dealers of the shoe circle usually have “big brother” to enter the line, and Awu also has a big brother. The older brother has a longer time in the shoe circle.The gold plate is bigger and the channel is wider. Some of the goods are transferred from the big brother.
So, in the first week of June, Awu and several other shoe dealers acquired several specific size AJ4 Raptors through a sneaker trading platform and a shoe dealer group. The average price of the acquisition was 2200 yuan or so. “After putting the AJ4 Raptors in the market in our hands, the market price is what we have to say.” Awu told Lazy Bear Sports.
In the shoe circle, the big sellers who have the supply will lead the establishment of various so-called “transfer groups”, which contain a variety of money-level traffickers. The significance of the original distribution group is to facilitate the sharing of inventory with peers. However, in recent years, with the warming of “sizzling shoes”, the group of goods has also become a tool for the traffickers to control public opinion.
Because of the asymmetry of information, the top sellers who master the source of information and the source of goods can get the most lucrative profits, and their funds can reach more than 10 million yuan; Awu invested about 300 in the shoes. Ten thousand yuan of funds, although a lot larger than the retail volume of less than 500,000 yuan, but in front of the big brother is only a “brother.”
On June 7th, on the eve of the fourth game of the Warriors and Raptors Finals, under the advice of Big Brother, Awu joined the multiple distribution groups, the “Shoe Market Analysis Group” and the community forum of the shoe trading platform. The spread is similar to “If the Raptors win the championship, the AJ4 Raptors will have a wave of upswings, don’t make the final rush!” The news, at this time, Awu’s big brother also invested in the market, and began to purchase AJ4 in the market. Dragon. Sure enough, on the day the Raptors defeated the Warriors to lead the Series 3-1, there was a movement in the market.
“At the end of the Raptors Warriors game, I hanged 2,600 pieces of AJ4 Raptors on the poison and I dropped a few pairs.” Awu told the Rilakkuma Sports. “And then I sent each other on the platform with a few friends.” Goods, every time we trade ourselves, we will deliberately raise the price, but we can’t do it too much.” The price of the shoe dealers is entangled in the irrational speculation in the market. On June 8, the AJ4 Raptors The price on a sneaker trading platform has been raised to around 3,500 yuan.
Although the Warriors have regained 10% in Game 5 of the Finals, they have lost the Durant that just returned. This has made the Warriors’ reversal hopes once again become paralyzed. Awu was originally a Thunder fan, and was once a fan of Durant. But when I saw Durant’s injury, Awu admitted that he “had no sympathy in his heart”—he just wants to see the Raptors win, so He can make a fortune.
The Raptors finally won. On June 14, Awu called several shoe dealer friends home and watched the game together. They are all Raptors “fans,” but no one knows that there is a Jeremy Lin in the bench of the Raptors. On the day of the Raptors’ win, all the AJ4 Raptors stocks in Awu’s hands were cleared. The average transaction price was around 5,000 yuan, and even a single transaction price exceeded 8,000 yuan. 2