What is preventing you from getting financing?
Editor’s note: This article is from WeChat public account “I still speak without raising my hand”(ID:JustBB2), author Zhou Hang.
Cover|Slumdog Millionaire
Financing is a problem that must be faced on the road to entrepreneurship, and it is also the biggest challenge for many entrepreneurs. Today we are going to talk about what can hinder you from getting the money?
Entrepreneurs always try to finance. Everyone you meet wants to send a PPT in the past, expecting someone to pay attention, or just to find a variety of mixed FA to help you, or participate in various entrepreneurial competitions organized by the media, hoping to attract the attention of investment institutions through the media. If you are successful, you will see the investor and get the TS (Investment Letter of Intent). After one or two months of inspection, you will see a lawyer to help you reach a deal. It will take about half a year to complete.
This is a normal and smooth process.
Of course you may have seen such a story in the media report: the elevator will get the investors in five minutes. You hope that such beautiful legends also happen to you, but the legend is ultimately a legend, and most entrepreneurs encounter the opposite situation in this process. For example, after seeing the investor, there is no news, even the poison tongue, directly denied on the spot, saying that the project is not reliable…
You must be very angry in your heart, saying that these people don’t know the goods. I don’t care about it today. I can’t afford you tomorrow. After five years, let’s see if you questioned me so much, what am I mixing now? kind.
So what do investors think?
As an “ordinary person” investor
In fact, as far as VC is concerned, just like your desire for the first check, they also want to have a company that is still a child, and they will go home and wait for a few years after the valuation is high. We often see investors in investment institutions. They will stare at new companies every day because they are afraid of a wrong company and cause great regrets. They can trade, but they miss it. If there is a star company someday, he didn’t even look at it at the beginning, and that was his dereliction of duty.
So they are really like you, they are equally eager to get a good company. One