A luxury platform to attack the strange attack, from conservation, second-hand transactions to industrial closed loop.
It was learned that the recent luxury service platform “Bao Master” announced the completion of nearly 100 million A+ rounds of financing from Huaying Capital, and the capital and investment of 玖创, Ming Xi Capital as an exclusive Financial advisory agency. Previously, the company completed the 30 million yuan A from the Chingsong Fund and the No Venture Capital in October 2018. Round financing.
The Master of Bags was established in early 2016 to provide consumers with a platform for luxury care, recycling and consignment services. In the early days, he started from the maintenance of luxury goods, and cooperated with dozens of workshops and international class A workshops, as well as thousands of luxury caregivers with an average of more than 5 years of experience, including top-level after-sales service for international brands such as LVMH Group. Nurse. After cutting into the second-hand luxury goods transaction, the turnover in 2018 is 150 million yuan, and it is expected to exceed 500 million yuan this year.
Since the financing last year, Bao has made new progress at the business level, from the C-end business to the B-end and the industry. According to the founder & CEO Nalan Zhengxiu, the core progress includes:
First, the original business improvement, including the growth of APP users, increased from the original 700,000 to 2 million.
Second, the business has expanded from maintenance services to second-hand luxury e-commerce transactions, with a monthly transaction volume of more than 60 million yuan.
Third, from the service B end to the industry chain, participated in the construction and operation of the imported “luxury supply chain platform” with official endorsement.
This month, Bao Master and Shanghai Waigaoqiao Free Trade Zone reached a cooperation, established a “parallel import trading platform for luxury goods” with government endorsement, and a large data center for import and export transactions, a national statutory appraisal laboratory. There are nearly one hundred upstream merchants on the platform, and the supply structure includes jewelry and watches., bags, clothing, etc.
It is understood that the Chinese luxury goods import trading platform under the Shanghai Waigaoqiao Free Trade Zone has an annual transaction volume of around 20 billion. The specificity is that adopts the parallel import mode, imports luxury goods through legal customs clearance and customs declaration process, and provides luxury trading services.
The relevant information shows that the luxury consumption power of the Chinese market continues to grow, which is a positive trend for the industry, especially the official sales channels. In 2016, Chinese consumers showed their first upward trend in domestic luxury consumption in the past three years, with a total value of 17 billion euros (about 132.4 billion yuan), accounting for 23% of the total Chinese consumers purchasing luxury goods. . In 2017, sales of luxury goods in Mainland China reached 142 billion yuan, a year-on-year increase of 20%, surpassing overseas markets.
But on the consumer side, there are long-term problems of cross-border purchase, difficult identification, and difficult maintenance. Under the background of the reduction of import tariffs on luxury goods, import and sales through official channels can guarantee the authenticity of the import of the original place of origin, while reducing the number of handling and circulation of luxury goods, making the industrial chain more transparent, and finally the consumer purchase link. Stimulating effect.
This package master is a joint free trade zone, and the value of the official parallel import supply chain service is also here.
By participating in the platform with official endorsement, on the one hand, the service data and IT system capabilities accumulated over the past years can exert greater value and provide enterprise services for the platform and related enterprises,< Span> Improve platform operation efficiency.
On the other hand, the package master can also establish the influence of the industry head through official cooperation. Nalan Zhengxiu said that the joint service platform will organize the data platform, transaction management platform and national-level authentication and certification methods into industry standards as soon as possible, and open up with large Internet companies such as Alibaba, Jingdong and Byte Beat. . In addition to providing more liquidity tools for large enterprises, it also forms a “closed loop” of the industry’s “closed loop” from overseas luxury goods sources – customs clearance – national appraisal. China’s B-end users improve transaction efficiency and better explore the industry value of luxury goods.
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Note: I am Mo Xiaoli, who is concerned about the new things in the entertainment and consumption fields. I can exchange the WeChat Spontaneous-Literary, and pay attention to the name company and position.