Gree does not talk about air conditioning for 5 years.
Editor’s note: This article is from WeChat public account “Chinese business strategy” (ID: hstl8888), the author of Chinese business strategy .
There are two Dong Mingzhu in the history of Gree.
Before 2014, Dong Mingzhu, who had a clear goal and a firm line, and insisted on doing the main business. After 2014, Dong Mingzhu, who abandoned professionalism, wild crossovers, and left and right.
Dong Mingzhu betrayed Dong Mingzhu.
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“We have made a three-high crowd rice cooker. If you have high blood sugar, you can open my WeChat to my micro store to buy rice cooks from the three high-level people…”
On August 28th, at the 40th anniversary of the China Quality Association, Dong Mingzhu promoted the Gree “three high” rice cooker on the spot.
The main ingredients of the grains that people eat are starch and sugar. After ingestion, it will cause a rapid rise in blood sugar concentration, which will cause a great burden on people with high blood sugar. How to eat high blood sugar people is a big problem.
CCTV has just been tested recently. The products on the market with the brand name “Glucose Control Rice Cooker” and “De-sugar Rice Cooker” have little effect on lowering blood sugar.
In Dong Mingzhu’s personal micro store and Gree Mall, a rice cooker with a price of 1099 yuan produced a signboard of “brown rice sprouted rice, suitable for three high-level people to eat”. Dong Mingzhu publicized this quality conference. :
Three high-powered rice cookers, “Make sure you are open to eat, blood sugar does not rise!”
There is a saying that the academic world is awkward. In China, 114 million people are suffering from diabetes. In order to control blood sugar, doctors often eat less staple foods and eat less starchy foods.
“This promotion will kill people with diabetes.”
Medical professors and experts in the nutrition field have repeatedly blamed: Regardless of changing brown rice raw materials or changing cooking technology, the brand’s claimed “hypoglycemic” effect has been questioned in the professional field. “Absolutely not openEating is a consensus. [1]
The industry believes that Dong Mingzhu exaggerates the effectiveness of the product, and the China Consumers Association also questioned its alleged “false propaganda”.
“Open to eat, blood sugar does not rise? Also ‘I guarantee’? Guarantee you a big head.”
Anti-counterfeiting science representative Sima Nan fired on Weibo against the “three high” rice cooker: I was amazed at the black entrepreneurs who forced the retreat of power, defeated Hongmao, destroyed the pyramid scheme, and did not smash the field… The taste of the supplement is all out.
“So false propaganda, dare to P famous entrepreneurs? Entrepreneur image can not be tarnished!”
02.
Cooking rice, making mobile phones, making cars, making chips, going to court, hot search, swearing, betting…
In the past two years, air-conditioning boss Gree has talked less about air-conditioning, and entrepreneur Dong Mingzhu has made headlines more frequently than net red.
Gree and Dong Mingzhu, one of China’s most valuable manufacturing companies and entrepreneurs, represent a side of China’s manufacturing technology.
“No matter what you do, as long as you think it is right, you stick to it, no matter what others think.”
With this stubbornness and loneliness, Dong Mingzhu once refused 80 million annual salary, and used the courage of Qiuju to block the sale of Gree to foreign companies in Zhuhai; to make Gree break through thousands in 10 years with precision quality and high-end manufacturing. Billion revenues, broke into the world’s top 500.
“We are the boss of the air-conditioning industry, there is no other demand.”
In the first ten years of Gree’s helm, Dong Mingzhu refused to take the opportunity outside the main business more than once. IT, real estate, the Internet, a wave of temptations, a round of bubble burst, a batch of traditions that are keen to follow the trend Enterprises get rid of – “Unfamiliar areas, you can’t control it, are you not blind?”
In the past, Gree could replace Chunlan and Kaimei’s stable air-conditioning boss step by step. Dong Mingzhu’s dedication and determination were indispensable.
In 2003, Gree Electric’s parent company Gree Group wanted to diversify and manufacture and sell small household appliances. At that time, Dong Mingzhu, the general manager of Gree Electric Appliances, made a sound through more than 20 media: Gree Electric only produces air conditioners, and the flow of Gree small appliances is purely infringement!
To defend the main business brand, Dong Mingzhu at that time dared to take the parent company improper leadership.
Later, the Zhuhai State-owned Assets Supervision and Administration Commission and Gree Group intend to develop real estate, Dong Mingzhu directly said: Gree Electric will never be involved in real estate.
“Real estate earns too fast, earning too much, and earning the last thing you don’t want to suffer.”
After 2011, the home appliance industry