29 PPTs said that they had a consumer preference after 90.
Editor’s note: This article is from WeChat public account “Suning WealthInsights” (ID: SuningWealthInsights), the author Fu Yifu, Lei Jia.
This article was originally created by the public number “Suning Fortune Information”. The author is Fu Yifu, assistant director of the Consumer Finance Research Center of Suning Financial Research Institute, and research assistant Lei Jia.
90, it is no longer a child.
Whether you are willing to admit it, 90 has already embarked on the road of “Ben San”. However, when they feel that they are no longer young, people gradually realize that they are becoming more mature after 90 years, and they are gradually starting to grow into the main force of the consumer market.
Unlike previous generations, the post-90s population was born and raised in the period of rapid economic growth in China, and the material wealth is relatively rich. It has caught up with the comprehensive implementation of the family planning policy, mostly for the only child, and has received more attention. . Coupled with the “indigenous people” of the Internet era, they constantly embraced a variety of new things, making the formation of a different consumer concept after the 90s, and the new trend of consumption upgrading is now being led by them. What is even more “terrible” is that this group of people is still far from reaching the peak of income and career.
When the 90s became the mainstay of consumption, understanding their consumption preferences was also on the agenda. Today, Suning Financial Research Institute released the “Report on the Trend of Consumers’ Trends in the Post-90s” (hereinafter referred to as the “Report”), aiming at analyzing the consumer portraits and consumption trends after the 90s, and pre-judging potential business opportunities in various fields.
The Report is divided into four sections:
(1) After approaching 90: A preliminary understanding of this population by combing the population size, consumption characteristics and growth experience of 90;
(2) Post-90s consumption portraits: The system depicts the consumption characteristics and preferences expressed in the aspects of “clothing, food, housing, travel and entertainment” after 90 years;
(3) New trends in consumption after 90:90Post-consumption is revealing four new changes worthy of attention;
(4) The hidden worry behind the glamorous: On the surface, the consumption after the 90s is quite glamorous, but there are risk points that cannot be ignored.
The spoiler ends here. For more exciting content, please see the full text of the Report.
The following is the full report for review:
