Create a mental and psychological chain clinic based on evidence-based medicine (EBM) and evidence-based psychological practice (EBP).
Learned, Bonn (Guangzhou) Medical Service Management Co., Ltd. (hereinafter referred to as “Bonn “Medical” announced that it had completed the 10 million yuan angel round financing in April this year, led by Meihua Ventures.
It is understood that The first clinical psychology specialist clinic of “Bonn Medical” has settled in Shenzhen in early September this year (single store area is 700 square meters), and the number of outpatient visits in the first month is more than 300, one month. The outpatient system has more than 500 registered users and hundreds of thousands of yuan in a single month. Founder Nan Yaxin predicted that “according to the current development speed, the clinic is expected to achieve breakeven within 3-6 months.”
Bonn Clinic (team photo)
For the market prospects of mental health treatment, we can look at a set of data:
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According to the Chinese Mental Health Survey (CMHS) based on ICD (International Classification of Diseases) and DSM (American Psychiatric Diagnostic System) diagnostic criteria, the number of life-long patients with Chinese mental disorders is 232 million. People – this does not include people who have not disclosed disease information due to stigma, accounting for 16.6% of the total population;
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Correspondingly, the mental health market has grown rapidly in recent years, from 14.3 billion in 2010 to 29.9 billion in 2014, with a compound annual growth rate of 20.2%;< Span> On the other hand, in terms of mental health expenditure per capita, China is 1.53 US dollars/person, developed country is 58.73 US dollars/person, the gap ratio is 38 times, and the growth potential is huge, It is conservatively expected that China’s mental health market will reach 100 billion in 2020.
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The policy side also ushered in many positives, such asThe State and various provinces and municipalities have issued the “Planning Plan for the Implementation of Pilot Work on Psychosocial Service System”, requiring all psychiatric hospitals across the country to open psychological clinics, 75% of second-level doctors’ general hospitals to open psychological clinics, and one type of social health centers. The consultation room setting rate is 100%, and so on.
The fast-growing market and the huge industry gap have attracted too many players to enter, such as the Dr. Zhaoyang (Psychiatric Specialist Medical Service Platform), Anken Medical (Psychological Medical Management Group), Heart Doctor (Psychiatric Specialist Group) , Heart Heart Treatment (Internet Psychology Hospital), Good mood(pre-diagnosis and post-patient management),Pear Pear(Middle-end mental counseling service provider),Simple Psychology (Psychological Counselor and Patient Services Docking Platform), KnowYourself (general psychology community) and so on.
Unlike the above-mentioned companies, “Bonn Medical” started from the physical institutions and established a mental and psychological chain clinic. Nan Yaxin said that in addition to the early stage of the market in China, the standard of diagnosis and treatment of mental and mental diseases is also at a very early stage, which is reflected in two aspects:
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First, neither public hospitals nor private clinics or consulting agencies have strictly followed the evidence-based evidence-based medical concept for clinical diagnosis or consultation (diagnosis has entered evidence-based, but treatment has not entered), often not enough SpecialIndustry;
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Second, psychotherapy and psychological counseling are still “individual politics.” For patients, there is still a lack of a complete link-based solution from diagnosis to treatment/consultation. The treatment system is faulty and needs to run more than one disease.
Based on this, “Bonn Medical” has introduced more than 10 overseas experts from Australia, the United States and Britain, as well as internationally leading evidence-based medicine (EBM) and evidence-based psychological practice (EBP). The diagnosis and treatment plan has been set up and has been implemented to date.
Bonn Clinic (team photo)
About the application value of evidence-based medicine in the field of mental health, first of all, it must guide clinical practice, including rational diagnosis and medication, in order to improve the quality and level of clinical services; secondly, based on the concept of inquiry, it is basically not Under the premise of increasing medical expenses, improve the practice skills of doctors or consultants; in the long run, it is also conducive to scientific decision-making from the top level (all quantifiable and standardized), and promote the rational allocation of limited medical resources. In short, the development of mental health based on evidence-based medicine must be the general trend.
Nan Yaxin said that in addition to promoting evidence-based treatment, evidence-based evidence is the premise that the clinic can replicate on a large scale. Therefore, the company has been positioned in a chain specialist clinic since its inception.
At present, at the toll collection, it is known that “Bonn Medical” charges vary from a few thousand dollars to tens of thousands of dollars depending on the degree of disease and the corresponding diagnostic and treatment cycles. According to Nan Yaxin’s introduction, “this is similar to or even lower than the general psychological counseling agency, hospital psychiatric specialist or outpatient fee. On the one hand, all unnecessary examinations will be cut off; on the other hand, comprehensive mental and psychological treatment Let the patient run less errands.”
At the customer level, Nan Yaxin said that in addition to the common distribution channels on the market, “Bonn Medical” has also established a team that combines “Medical Big Data” and “Marketing Operational Big Data” to serve on the medical service side. And the marketing operation terminal realizes standard dataization, automation and intelligence to increase quality control.
