Ingolstadt on the Danube River is a small city with a population of only 130,000 in southeastern Germany. But in the automotive industry, the name of the city is not unfamiliar, and the headquarters of the well-known car brand Audi is located here.
In September 2019, the third Sino-German Automobile Conference was held in Ingolstadt. German auto companies such as Audi and BMW are gathered here with auto industry players from companies such as Weilai, Chery and Horizon in China.
As the host, Alexander Seitz, director of the Audi Group responsible for finance, legal and Chinese operations, attended the conference. It is worth noting that at this conference, Setz also thanked Audi’s three Chinese partners – Horizon, China Mobile, and Huawei.
From follow-up to output, Chinese AI Unicorn uses technology to go to the sea
In the field of autonomous driving, Audi’s progress in recent years is obvious to all. Although it is difficult to achieve commercialization due to national laws and regulations, the 2019 Audi A8 is still regarded by the industry as a global production model for L3 autopilot. The realization of autonomous driving technology requires a lot of research and development and pre-verification tests. Audi’s L4-level automatic driving road test in Wuxi has laid a solid foundation for the high-level automatic driving in China.
The back of Audi’s autonomous driving technology is inseparable from the contribution of its Chinese partner, the Horizon. The Chinese autonomous driving company, established in 2015, is becoming an important force in the autonomous driving industry with its representative edge AI chips and autonomous driving solutions. The cooperation between Horizon and Audi is one of the few cooperation between Chinese local autopilot companies and international giant auto companies.
In fact, the connection between Audi and the horizonFor a long time. At the Beijing Auto Show in April 2018, Audi and Horizon announced that they will cooperate in the development and productization of autonomous driving technology to promote the localization of the Chinese market. In September of the same year, Horizon helped Audi to acquire L4 in Wuxi. Road test license; At the World Internet of Things Expo held in Wuxi in September this year, Audi also showed its measured results in the urban traffic environment.
“The innovations developed in China are becoming the basis for the development of autonomous vehicles,” Dr. Mutuo Rui, head of the Audi China R&D Center, said at the World Internet of Things Expo. Audi can “run fast” on the autopilot track, and it is inseparable from the long-term cooperation and common growth with Chinese local auto technology companies. From technology introduction to technology, Chinese technology unicorns are playing an increasingly important role in the international arena.
In fact, the track of autonomous driving technology has attracted many players including Audi. ADAS (Advanced Driver Assistance Systems) technologies such as automatic cruise, collision warning, and lane keeping have been widely used in automobiles. With this as a starting point, autopilot industry participants are expected to deliver a wider range of functions: from the earliest assisted driving to the truly unmanned car without human intervention.
Under the trend, autonomous driving is one of the most influential transportation and technology topics of this era. Then, the various forces have already launched the layout of autonomous driving R&D and application. Is it a step-by-step development, or will it be in place? What is the most critical technology for autopilot?
Automatic driving requires AI chip support
After experiencing the early days of the hurricane, the professionalization and fine division of the autopilot industry chain will also become an inevitable trend. At present, the participants in the entire autonomous driving industry can be roughly divided into three categories according to the industry division of labor –
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Automobiles represented by traditional car companies, such as Audi, GM, Ford, Daimler, SAIC, Changan, etc., have already released the timetable for the launch of autonomous vehicles, and will be in 2020. Some autopilot production cars are available;
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Providing operators of self-driving car travel and logistics services, such as Waymo and Uber from abroad, domestic drip, and Shouqi about car;
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Autopilot technology, component suppliers, participants include AI companies such as Baidu and Xiaoma Zhixing, and the underlying technology providers such as Mobileye, Horizon, and Velodyne., parts suppliers.
Automated driving technology and component suppliers have always been the most concerned level in the entire industry chain, with autopilot chips being the most important. As the core and bottom-level technology of the entire autonomous vehicle industry chain, autonomous driving chips are often referred to by the industry as the AI chip of Everest, for its power, power consumption, reliability and delay. The indicators have very demanding requirements and the industry barriers are extremely high.
The Horizon, which works with Audi, is an important player in the field of autonomous driving chips. In cooperation with Audi, Horizon provides both the Matrix Autopilot computing platform for high-level autopilot landings, as well as autopilot algorithm software that includes context awareness and positioning. This combination of soft and hard solutions has inherent advantages in both power consumption and performance.
The relevant person in charge of the horizon said, “At present, the utilization rate of the second-generation chip for the typical algorithm model is not less than 90%, and the number of frames that can be processed per Tops computing power is more than 10 times that of the equivalent computing GPU. In the auto-driving market, the Horizon’s Matrix autopilot computing platform plays the role of autonomous driving “smart brain”. The platform adopts the second-generation architecture of the journey, and its high performance and low power consumption greatly facilitate the testing and actual deployment of automobile manufacturers.
Horizon Horizon 2nd Generation Car Level AI Chip (left) and Matrix Autopilot Computing Platform (Right)
The relationship between the horizon and Audi is like the symbiosis of the biological world, compatible and adaptable. This was also confirmed by the in-depth analysis of Horizon and SK Telecom’s cooperation in the field of high-precision maps. Unlike other emerging technology companies that often appear as challengers, the way the edge AI chip companies participate in the industry chain transformation seems to be softer.
“Professionals who only make weapons do not fight”
The prospect of autonomous driving is bright, but the road is tortuous. There is a kind of logical closed-loop thinking that if the car companies do not take risks or innovation, they will die because of the decline in competitiveness.However, on the other hand, if innovation is indiscriminate, quality problems cannot be guaranteed, and light recalls, compensation, and reputation damage will enable car companies to die quickly. So both risks require business thinking. The industry believes that to achieve the popularity of autonomous driving, it is often necessary to consider the following three aspects –
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The cost must be low enough. The automobile industry is an industry with dead cost. Taking Toyota as an example, its lean production mode has achieved the ultimate in line design, inventory and personnel management, greatly ensuring that the final quality and overall cost of the product are controllable.
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Quality must comply with the car rules. The quality and safety of autonomous vehicles need to be verified during their life cycle, and if a problem arises, the recall may be involved;
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All innovations in functionality and performance, but not too advanced, on the basis of cost advantages, functionality and performance are flat or even innovative.
For the pain point of the automotive industry upgrade, Horizon is working on the underlying technical architecture to develop chips designed for the autonomous vehicle environment, thereby reducing the cost of the industry chain participants and the rules, functions and safety. risk. Not long ago, while releasing China’s first car-level AI chip, the second generation of the journey, Horizon also opened its own AI chip tool chain “Horizon OpenExplorer” to the partners, the tool chain for autonomous driving Each scenario provides a complete set of development tools for rapid integration and application.
This product layout is also related to the horizon’s own positioning. In the entire autonomous driving industry, Horizon has always positioned itself as the underlying technology provider, hoping to leverage its underlying technology to empower the industry chain without directly competing with existing industry chain participants, serving Tier1s, OEMs, and complete vehicles. The factory also serves the travel and logistics service providers in the autonomous driving industry.
“Do not touch the data, do not do the upper application, only create weapons and do not fight.” On many occasions, the founder of the horizon, Yu Kai, said this.
A solid product advantage and a non-destructive industry positioning often make emerging technology providers popular with many customers, and also allow them to focus more on technology development and product polishing. The diversified development of different levels and different types of underlying technology providers will allow the traditional OEMs and OEMs in the automotive industry to continue to focus on technical updates and product iterations of vehicle platforms.
In the mutual integration and role adjustment, participants in the autopilot industry are sharing this quietly feast of industry.