As a well-known fast-moving enterprise, Unilever not only actively promotes digital transformation internally, but this year is the first time to find solutions through hackathon and explore more technical talents.

Artificial intelligence, big data and other technologies are gradually maturing in China. They are constantly subverting traditional industries and becoming the key boost for many industries. Therefore, the digital transformation has become a key word frequently mentioned in the traditional industry recently, and enterprises are urgently needed to solve the problems in the business scene through digital means.

Unilever, as a well-known fast-moving enterprise, not only actively promotes digital transformation internally, but this year is the first time to find solutions through hackathon and explore more technical talents.

On October 11, the AI ​​Change U 2019 Unilever hackathon finals hosted and hosted by Unilever ended successfully at Unilever North Asia headquarters.

This competition was officially launched on July 11, 2019. It was proposed by Unilever’s national sales and operation team based on the actual business pain points. “Underlined retail store search” and “Sales forecast” And the “sales staff store visit route intelligent scheduling” and other three major issues. 113 participants, 40 solutions, and after 3 months of screening, the final 12 teams stood out from the many participating teams in the registration and preliminary stages, and successfully advanced, with technical strength. Tickets for the finals.

At the finals, Unilever formed a professional jury, which was mainly from the national sales and operation department (the title of the contest) and Unilever’s open innovation platform, and also introduced investment. People serve as external professional reviewers. According to the event arrangement, the jury will first score the team’s presentations, and then summarize the final winners of each competition.

AI helps digital transformation, Unilever's first hackathon ended successfully

Fang Jun, Vice President of Unilever’s Data and Data Development, delivered an opening speech as a judge’s representative

The site also brought together a number of employees from various Unilever departments. They showed great interest in these emerging technologies and solutions, and listened carefully to the showcases of the participating teams.

AI helps digital transformation, Unilever's first hackathon ended successfully

After fierce competition, 帷幄, one side of the data, the map is worry-free the three entrepreneurial companies have won the unanimous approval of the on-site judges in terms of model accuracy, program maturity and on-site display. Win the champion of the corresponding title.

AI helps digital transformation, Unilever's first hackathon ended successfully

From left to right, there is no worry about data, 帷幄, and map

AI helps digital transformation, Unilever's first hackathon ended successfully

Chen Li, National Sales and Operations Director of Unilever, released the post-match summary

In order to adapt to the rapid changes in the market, Unilever is fully accelerating the digital transformation and upgrading. The three segments covered in this competition are just the tip of the iceberg in many of Unilever’s lines of business. In the future, more business units and departments will use digital innovation thinking and technology to enhance innovation awareness and efficiency. . It is reported that at present, Unilever is actively promoting pilot innovation projects and organizing employees to receive digital training, so as to incubate innovative talents for the company and help enterprises to innovate and develop.

AI helps digital transformation, Unilever's first hackathon ended successfully

Unilever hackathon team and judges photo

We believe that this hackathon will be a node on the road to Unilever’s digital transformation, not the end.


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AI helps digital transformation, Unilever's first hackathon ended successfully