It is impossible to blur the focus of the entire incident because of problems with the Weibo station and advertisers.

Editor’s note: This article is from WeChat public account “Airport” (ID: lifeissohappy), the author of the book.

Today, Weibo’s largest MCN bee colony media was accused of fraud. The three participants in the entire event—advertisers, bee colonies, and Weibo stations—have something to be squandered.

However, simply summarizing things as “someone wants to swindle the IQ tax, but the result is deceived by a larger new media scammer.” In many cases, we will stop thinking further.

We can’t blur the focus of the entire event because of problems with Weibo stations and advertisers.

Events passed

A Taobao shop spends money on the big V “@张雨晗YuHan” with 3 million fans of the bee colony to shoot a Vlog for them. The Vlog has reached millions of times of playback, forwarding and commenting on thousands of good data, and many people in the comments said they want to buy or have placed an order. However, advertisers query the sales volume in the background, but found that the actual purchase amount is 0, only two people receive the coupon, or the bee colony’s own staff.

https://www.weibo.com/1955868350/I8TJc8FJZ

Advertisers mentioning this when it is disclosed < /a>, the bee colony planned for their “matrix propagation case” asking for 1 million yuan, but they decided to pick one of the net red to try. The article did not mention how much they actually paid.

Weibo official and Bee colony’s subsequent response< /a>Show, the fee for issuing micro-tasks on Weibo official platform is 3070