After all, the old man is also an understanding of people, things that are not good at, they must be outsourced.
Even if you can’t get the handsome star of Chen Weizhen, you may have re-recognized him because of a “Dark Disco”. Most of the time, the name that appeared only in various romance idol dramas suddenly appeared in the short video of the earthy demon songs, with the BGM of “Wolf Disco”, throwing long eyes and breaking in the sunset. The picture of the Dimensional Wall is really fascinating and up.
“Flower in my heart, I want to take you home, in the late night bar, which is true or false…” On October 15th, the Cantonese version of the song “Wolf Disco” is no longer officially launched. The rap part is still sung by the creator Gem (Gong Ge), while the hook part is handed over to Hong Kong singer Chen Weiwei. On the first day of the launch, “Wolf Disco” microblogging double hot search readings broke through 100 million, QQ music peaks soared to the top, but also led Chen Weiqi 7 old songs all on the list.
The original version of the wolf disco: The bar is harassed by the fate of the middle-aged upstart in the bar.
Chen Weiwei version of the wild wolf disco: and the handsome guy in the bar romantic, open a touching love story.
This top-ranked comment won 12,000 likes on QQ Music.
Image Source: Chen Wei’s version of “Wolf Disco” short video screenshot
This is not the first time that “Wolf Disco” has fired.
This mixed rapper of the popular elements of the 1990s, although it failed to reverse the fate of Gems in the third season of “China’s New Rap”, it accelerated in the past month with lightning speed. Blush, occupying the list of major music platforms, the amount of playback on the vibrato up to 1.4 billion times.
“Left hand draws a dragon with me, draws a rainbow in the right hand, walks up…” The lyrics with rhythm and picture, with the tone of the Northeast dialect, reveal a grounded air from beginning to end. Big scorpion flavor. “Big back”, “BB machine”, “007 in the dance floor”, the lyrics listed the unique elements of the 1990s, describing the youth entertainment life in the early Northeast of the Northeast as lively and fragrant; “You 瞅啥”, “Open “Where are you thinking about it?” The original northeastern mantra, which appears in layers in the song, plainly shows the “tiger” of the Northeast.
Whether the genre or the lyrics itself, “Wolf Disco” is very suitable for the short video interpretation of the vibrato, fast hand. The movement is simple, the rhythm is strong, the body only needs to sway back and forth with the rhythm, move the left hand to draw a circle, the right hand draws a wave, and the simple two movements can put a young and proud person in the dance hall. The gesture danced out. People are easy to get, and they are suitable for both personal interpretation and group dance.
From the square dance aunt to the special police brothers, from the various spoof imitation videos to the traffic stars like Luo Zhixiang and Chen He, the interpretation of various life forms, it quickly evolved into a phenomenal level rap.
Gem Gem, the northeastern man who claims to be a netizen “Lao”, according to his qualifications, is indeed not a newcomer to the rap circle. As early as in the second year of high school, he took a good friend and made a rap group. In 2005, he played a few early rap combinations with Changchun and merged into a human race. In 2011, the first official album was released. The old man can be regarded as the northeast. The first group of people who played rap.
The earliest version of “Wolf Disco” was released, and there are only more than 300 fans in Laoyi Netease. Looking at the short video that is hot today, in March 2019, he also began to try to upload new songs to the fast. When he saw that many of the anchors in the fast-handed hands sang this song as a singer, he began to realize that the song was burning.
Gem Gem Competition Site Map
From “We are not the same” to “Seaweed Dance” and then to “Let the Cat Call”, “Wolf Disco” is not the first vibrating divine comedy, nor will it be the last one. But it is probably the fastest song in the circle. After the previous divine songs are red, the mainstream singers perform in the variety show, which often means that the divine comedy has reached the end of the propagation curve. Just like the stalks of the Internet are about to be said to be bad, they will pass to the mouth of the Spring Festival Evening actor.
But this time, the mainstream culture represented by Chen Weijun was when the “Wolf Disco” was just right, he took the initiative to join the rehearsal of Divine Comedy and pushed this Divine Comedy to the second peak of communication.
Explosive models of the gods of the gods
Whether it is “Wolf Disco”, “We are not the same”, or other fires of “learning cats”, “paper short love”, “the rest of the life”, “seaweed dance”, etc. The Divine Comedy has a common feature: accurately expressing the user’sEmotion, it does not require the whole song to be the essence, only to use the key 15 seconds chorus part to exert a huge appeal, so that a user with a five-tone insufficiency can listen to it immediately.
In addition, Divine Comedy must be grounded, able to draw closer to the audience, let everyone vie for the dance in the song while making a video, and make a second creation.
The earliest divine music was popular with the speed of the Internet and the rise of broadband. Snow Village released in 2001, “Northeastern people are living Lei Feng”, a pair of incomprehensible vocals with relatively rough flash animation, so knocked on the door of the new century network pop songs. Then, “Mouse Loves Rice”, “Perfume Poisonous”, “Hollywood Moonlight”, “The Most Hyun National Wind” and other songs that took the city’s bitter route and the agricultural heavy metal route slammed up, and became the Yangtze River by mobile phone ring tones. After the waves push the waves of the street.
After the ring tones, it is difficult for us to find a divine song in the sense of the masses – that is, even if you don’t like it, when the chorus part sounds, you will unconsciously follow a few words. But with the development of the mobile Internet, the mass music aesthetics are being reshaped by short videos, and the popular and grassroots side of the Divine Comedy is being activated again. In the age when six of every ten people used short videos, 80% of the demons were made by short video platforms.
Whether it’s a classic pop melody or a monster song of a devil’s ghost, as long as the short video platform is a little harder, it can be as popular as a rocket launch. In addition to the characteristics of the Divine Comedy itself, they also took the lead in preempting the high-frequency scene. Although there were only a few tens of seconds of exposure, the high-frequency intensive exposure was enough for the chorus part to become a classic and was constantly known by more users. Even if it is an unpopular song, it is possible to transform into a Divine Comedy by making a second creation with the help of ready-made materials.
Eat the bowl and stare at the pot
The past songs are distributed in two forms: one is peer-to-peer communication, which is a relatively private closed process, such as CD, MP3, various music players, each user has his own path to contact songs. , build your own music library, and will not share with others synchronously; there is also a point-to-point communication, such as radio, offline concerts, TV programs, etc., to the song communicator as a center to spread to some audiences, and It is difficult to have subsequent re-propagation.
And today, when content consumption has changed dramatically, music has achieved reproduction and fission. Whether it is a social platform represented by Weibo or WeChat, or a music player platform or a variety of video playback platforms, in these communities, music has become a bridge between users and content, no longer a separate carrier, and must be with other Visual media mix. Short videos and background music must be paired with “edible” to be comfortable.
Still with “Wolf Disco” as an example, users can not only watch various versions of the interpretation through the vibrato, but also search on the B station.Go to the relevant ghosts to make funny edits, and even learn the popular gameplay of this song, and then forward your second creation. Through repeated imitation, processing, and forwarding, the explosion songs are separated from the creators themselves, achieving multi-node communication.
Image Source: Station B
The ability of the Internet platform to spread music also affects the distribution of the entire music. Songs that fire from short video platforms will naturally become traffic high on the music platform. For example, the “I want to take you to romantic Turkey” “Take you to travel”, the number of comments on Netease cloud music is as high as 140,000. In contrast, the number of music reviews of many old singers still stops at 1 Ten thousand.
As for the traditional strong communication channel TV station, the role played in the channel of Divine Comedy is getting weaker and weaker, more like a role of following the trend and icing on the cake.
The explosion of the Divine Comedy is like the leeks that can’t be cut, one after another, and the life is extremely short. The creators want to seize the fleeting traffic, they must seek a larger stage, more exposure, and then achieve more traffic and business value, and the big flow platform, naturally willing to add fire and firewood, let this The wave of fire is burning more vigorously.
Catch the gust of the explosion
The new version of “Wolf Disco” was launched on the line for only two days, and 100,000 people shared the video of Chen Weijun’s soil in the circle of friends, so that the WeChat background prompts: The video is shared many times in the circle of friends and will be reduced. Its display area in the circle of friends.
Explosive Goddess has captured the essence of the content, satisfying everyone’s curiosity and freshness. Users are unconsciously competing to forward, imitate, and spoof. While expressing themselves, they are also contributing to the popularity of Divine Comedy.
But video has strict limits on time. A song often has only a few tens of seconds of display time. If a user wants to listen to music for a long time, he still has to go back to the music software.
A group of online music platforms such as Netease Cloud Music, QQ Music, Cool Music, etc., all have short video functions. As a new content carrier, short video is integrated into the online music platform and displayed as a channel alongside music and radio. Songs that are popular on short videos can continue to glow on the music platform. The online music platform has undoubtedly become an extension of short video, achieving secondary drainage. In addition to the music platform, as well as the TV variety shows mentioned above, as well as the network variety show, etc., the scope of the Divine Comedy has been expanded.
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