On October 17, Hou Yi, the president of Box Horse, revealed on the micro-headline that the box horse hot pot has been launched nationwide, providing food and beverage delivery services.
文 | Daily Business Collection
The box horse is going to sell the muscles in the hot pot, which seems to be a good step.
On October 17, Hou Yi, the president of Box Horse, revealed on the micro-header that the box horse hot pot has been on the line nationwide, providing food and beverage delivery and hot pot delivery service. Hou Yi said that this year, Box Horse will focus on creating the taste of Hainan coconut chicken, Chaoshan beef, soup seafood, Thai-style Tom Yum Gong, and Yangzizi. The price is only half of that of hot pot. Just recently, box horses in Xi’an, Kunming and other places in the “box area thousands of pots” activities have been launched one after another, the number of candidates for recruitment is frequent.
The hot pot dining in the box is the largest share of the entire food segment. Statistics from the National Bureau of Statistics show that in 2018, China’s catering revenue was 4.27 trillion yuan, and hot pot was the only sub-category with a market share of over 20%. The China Industrial Research Institute predicts that the scale of hot pot regulations will exceed one trillion yuan in 2020. Haidilao, which has a market share of 2.2%, is a hot pot leader. In the first half of this year, revenue increased by 59.3% year-on-year to 11.695 billion yuan, and net profit increased by 41% year-on-year to 911 million yuan. The hot pot industry is not only profitable, but also has low concentration. There are few head enterprises in the industry, and there are many opportunities for box horses to “out of the circle”.
From another perspective…
Editor-in-Chief: Boxing this time cross-border, the impact on traditional hot pot companies is not small, but in the short term…
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This article is from the paid section “Daily Business Featured” – October 17
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