The NBA Golden Age is no longer.
Editor’s note: This article is from WeChat public account “Zinc Finance” (ID:xincaijing) , author Liu Jinyuan Zhong Wei.
On October 14, Tencent video resumed the live broadcast of the NBA game in the controversy. But the Rockets game did not appear on the schedule.
In the early morning of October 15, Tencent Sports’s commentator Bohai stood in the first class. He started at 6 o’clock and explained the Chicago Bulls’ preseason game against the Toronto Raptors. The Bulls won the first season of the season with 105-91.
Under the live broadcast, Bohai only felt sleepy and far from being relaxed. At the beginning of the new season, his commentary work was temporarily stopped. Until now, he has not received any post-work arrangements, still stunned.
殳海庆幸self is just a part-time commentary, and there is a job that supports him to wait for a result. However, more people in the industry are full-time commentators. They are taking money on time, not relying on institutions and platforms, and social security needs themselves. Pay, if the NBA game is cancelled, their income will be greatly affected.
“On the direct economic loss, we are the most serious.” Bohai and other commentary joking. He can hardly describe the feeling of this flying disaster – sad? Disappointed? anger? When interviewed by Zinc Finance, he only vented all his emotions to Morey.
“Stupid Morey! I hope that this has not happened.” Bohai sighed.
On October 5th, Morey’s Twitter, which involved Hong Kong, turned the NBA, which has 2 billion fans worldwide, into a black swan, triggering a fierce resistance from public opinion. Subsequently, NBA general manager Xiao Hua responded to support Morey’s “free speech.” The entire event immediately rose from the Rockets to the NBA as a whole. The domestic propaganda campaign that started with the new season came to an abrupt end.
Tencent re-broadcasts NBA
For many workers in the NBA industry chain like Bohai, the past 10 days have been like a roller coaster. This includes understanding and other media practitioners, copyright party Tencent Sports, as well as dozens of NBA sponsors such as Anta, TCL, derivatives store owners, and countless suppliers.
With the NBA re-broadcast, both China and the United States have begun to send new signals, and the Morey event may slowly return to calm.
However, the impact of this matter cannot be erased. Sports media person Carson told Zinc Finance, after Morey, many basketballs have to be transformed from the media. “This will be a long-term tug-of-war. Even if the last relationship can be restored, the scar will remain there.”
Practitioners will still face the torture of public opinion in the future, and will also face the problem of falling income after the withdrawal of sponsors. Will the industry pick up? How to assess risks and benefits? It has become a new problem.
Encounter “Black Swan”
It has been more than 10 days since Morey published Hong Kong’s remarks on Twitter, but the impact of this black swan event has continued.
On the morning of October 5, when the advertiser Bai Xing (a pseudonym) woke up, he received the information sent by the parties. The Twitter sent by the general manager of the Rockets, Moore, stirred up the splash in the circle. The first reaction was: “Stupid, people at this level should not do this.”
Since then, many related companies have been in a mess. A person close to Tencent Sports mentioned to Zinc Finance that it is necessary to handle the follow-up work if the holiday is not over.
“The NBA China game is about to begin. The Lakers and the Nets are already on the way to China. All the publicity has already been rolled out. This is really awkward time,” he said.
All parties responded to Morey by the News Weekly
Along with the initial shock, many practitioners quickly felt the loss.
In recent days, Yuan Fang, the founder of Beijing Yuanquan Sports and former ESPN reporter, feels that he has become very emotional. He often shares NBA-related professional information on Weibo.
But this time it is different, he wrote, “I can see that the pursuit of years of love and sustenance, and even the hard work of hard work, may be hit hard. Sad, worried, anxious, sad, helpless.
In the Bohai mobile phone, almost every WeChat group is in a very mourning state. After the broadcast, many journalists and commentators who run the NBA line can only go back to rest.
He comforted himself. “You can wake up tomorrow and wake up naturally.” The result is still waking up at 7 in the morning. There is nothing to do after getting up, so I have to go back and make up.
Yuan Fang mentioned, “After the incident, it is very difficult to talk to the ball in a down-to-earth manner.