For each additional property customer, there will be an increase of 20 buildings, and a building will generate about 500,000 yuan a year, with a profit margin of over 40%.
Interviewed company: Beijing Brick Intelligent Technology Co., Ltd.
Respondents: Zheng Wei (founder general manager), Chen Tiankai (co-founder)
Q0, what are the current main positioning, main business and main products of the company?
Main positioning: Serving office scenarios.
Main business: Create a smart building for the property free of charge through software and intelligent hardware. The software connects various intelligent hardware devices, so that users can use it to obtain user data and operations within the scene, including: office system, enterprise service, online store, Peripheral businesses, tripartite drainage, advertising, etc.
Main products: smart parking system, intelligent speed gate system, advertising face recognition machine, elevator control system, intelligent take-out cabinet, patrol management system, artificial intelligence robot (to be developed).
Users: High-net-worth white-collar workers/customers are group-type property companies. The existing important customers are: Greenland Group, Yalife Group, Jinyu Group, Country Garden Group, Hongkun Group, etc.
Profit level: The company is not yet profitable. At present, each additional property customer will increase by about 20 buildings, and a building will generate about 500,000 yuan a year. With the increase and improvement of services, the profit margin will be even larger, and the current profit rate can reach more than 40%.
Financing situation: The founding team raised the Angel Wheel and has started the A round.
Q1, 2019, What progress has the company made in technology, products, marketing, commercialization, financing, and team?
Technology: Apply 1 small brick to open the door softly: scan code to open the door and related service APP; 2ADface soft: play advertisement when no one passes, switch face recognition when pedestrian passes; advertising content Interact with mobile APP ads, accurate data analysis; 3 Follow-up face recognition (utility model patent): Actively find nearby living bodies, shorten verification time; 4 linkage ladder control (invention patent): passed Scan code to open the door to master the information of waiting elevator personnel, save time and energy consumption by calculating and distributing elevators; 5Intelligent parking system (invention patent): Find parking spaces in advance by mobile phone, book A navigation path is provided to save time in finding a parking space.
Products: Completion of software system and software port docking of major hardware products;
Market: WithGreenland Group and Hongkun Group reached a strategic agreement. Yahoo Life Group and Jinyu Group have reached project cooperation, and the model market has been completed. About 20 buildings will be installed this month.
Commercialization: Basically, the commercial layout has been completed, and the service provider needs to continue to develop.
Financing: Angel Wheel is self-raised for the startup team and just started the A round.
Team: The team consists of nearly 20 people, including 10 technical teams.
Q2, 2019, the next time, the company may have new progress in technology, products, market, commercialization, financing, team, etc.
Technical aspects: Focus on improving parking systems and ladder control systems;
Products: Hardware products form an OEM system, software development cloud platform and SAAS version;
Market: Digging deep into the channel customer value, organizing the team, and targeting 100 buildings at the end of the year.
Commercialization: Optimize service providers, expand service advantages and profit margins.
Financing: Complete Round A.
Team: The team is controlled by about 30 people, and the technology is unchanged. The main increase is the operation and market segment.
Q3, 2019, the three things that have the greatest impact on the industry in the industry?
AI fire, cloud computing outbreak, 5G commercial, SaaS into a race track
Q4, the next big time in 2019, what are the major events in the industry that will be concerned?
Big data security and application direction, face recognition and face payment, capital movements (consider developing other scenarios)
Q5, 2019, what are the things and trends that will occur in the industry and the direction of the subdivision?
Future office scene data will be integrated.
Q6, 2019, what kind of competition pattern will the industry in which the company is located present?
The property develops its own service public number and wants to operate the owner, but it does not have the ability to integrate the supply chain and service providers. The most important competitiveness in the future is to quickly occupy the market and integrate service providers.Industry resources advantage, and in the early stage of the industry, technology leadership, full coverage within the scene, there is no competing product.
Q7, 2019, will the company have some milestone nodes?
The brick product chain is fully covered to build a smart building. The completion of the building will set a benchmark for the property industry. To achieve this goal, the company has spent more than 4 million, mainly for technology research and development and equipment upgrade.
Q8, 2019, the company on the track where the company is located, what must be done or the market for competition?
In the market blank stage, the market is quickly occupied in a free form, staking the land, mastering stable data, and operating the user together with the property to obtain income through the service provider’s output.
PS:
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Note: The title of this article is from unsplash