When Chen Weizhen met “Wolf Disco”.
Editor’s note: This article is from WeChat public account “Music first sound” (ID: Nakedmusic), author 贰叁叁, editor Fan Zhihui, typesetting Anlin.
“The old lady is good to you on weekdays, and my husband has forgotten it.”
At 10 am on October 15th, the rapper gem Gem feat Chen Weiwei version of “The Wolf Disco” was released in QQ music. Chen Wei, who has always been a man of the male figure, has cooperated with the old man to cooperate with a “Divine Comedy”. Around 8 o’clock in the evening, “Wolf Disco Chen Weiwei” search data in QQ music has exploded.
There is also a short MV accompanying the song audio release. In the MV, Chen Weizhen put out the “Tieling POSE” which is inconsistent with the usual image, so that netizens have expressed “top”. At around 9 pm that day, the key words of “Chen Weiyi’s top” also rushed to the fourth place on Weibo.
In a “hahaha”, Chen Weiyi returned to the topic center of the girls who chase the stars with the help of Divine Comedy.
When Chen Weizhen meets “Wolf Disco”
Before the two versions of the feat, “Wolf Disc” has become the undisputed hottest song on the whole network, sweeping online music, short videos and social media platforms.
On the QQ music “hot song list”, the original “Wolf Disco” by Gem Gem has been ranked first for two consecutive weeks, and it has been in the top three for the fifth consecutive week, and it has been occupied for six consecutive weeks. The “Rap List” tops the list, the most recent two rankings have been ranked first.
To some extent, the cooperation between the old man and Chen Weijun has a certain cultural significance. Although the Divine Comedy is usually from the grassroots singer, it often represents the expression of the public’s emotions.
From the cultural aspect of “Wolf Disco”, the song is full of the longing for the pop culture in Hong Kong in the 1990s, and Chen Weijun participated in this song collaboration as a native Hong Kong people. It just happens to make up for the regret of the original emotion of the song with the most authentic and standard Cantonese. The collision of two completely different cultures has also brought a new audiovisual experience to the audience.
On the day of the song’s launch, Chen Weijun’s version of the “Wolf Disco” directly airborne QQ music soared and the new song list champion. As of 3 pm on October 17, the song already has 15.6 million playbacks and more than 6,000 comments on QQ Music.
On the Weibo platform, Chen Weijun has only 1 minute and 38 seconds of “Wolf Disco” “earth flavor” MV has a total of 22.46 million plays, more than 100,000 times of forwarding, nearly 600,000 likes. The Sina micro index also showed that on October 5th, Chen Weijun’s heat index increased by 18 times.
From the Baidu index, the heat of “Wolf Disco” has always been higher than that of Chen Weizhen and Gems Gem itself, and like most of the singer songs, Gem Gem himself has no songs. However, with the release of the two-person feat version, the heat of both sides has been improved and reached a win-win situation.
According to the law of the previous explosions, as the song gradually loses its heat over time, the commercial value of the singer also declines. Under the trend of content explosion on social networks and serious differentiation of user interests, the life cycle of Divine Comedy is gradually shortening. By collaborating with artists such as Chen Weijun who have gathered a group of fixed fans, they have actually continued the life cycle of Divine Comedy.
More importantly, the “Leverage of Divine Comedy” is not just a simple cultural collision or viral marketing. Behind this cooperation, it also implies the potential significance of more market trends.