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Yesterday Netflix handed over a Q3 earnings report that exceeded expectations, and the stock price also rose. But everyone knows that Netflix will face the biggest challenge in the fourth quarter, and streaming media services such as Apple’s Apple TV+, Disney Disney+, and Warner’s HBO Max will be launched in the next few months.

A new round of streaming media wars has begun, and in this war, all platforms will continue to burn money to develop original content, although Netflix, Disney, HBO and Apple have different styles of film and television content, but children Programs are becoming a must for these streaming platforms.

Based on Nielsen’s data In the past few years, the ratings of children’s programs in US cable TV have continued to fall. This is not because this generation of children does not like to watch animations. In fact, SpongeBob is still one of the most popular animations in the United States, but more and more Instead of watching animation on TV, many children turned to streaming media platforms.

In March of this year, Netflix released a data saying that 60% Users have watched children’s shows on Netflix, and there are 50 million users watching children’s content in March alone. Now Netflix has more than 150 million paid users worldwide, and the importance of Netflix for children is not mentioned. Yu.

With the launch of several new streaming platforms, Netflix users are under increasing pressure, and children’s content is a great tool to help Netflix attract new users, the chief operating officer of Sesame Workshop, a US non-profit educational institution. Officer Think, “Children are one of the biggest drivers of home subscription streaming services .”

In such a large number of streaming media platforms, Disney’s Disney + undoubtedly has obvious advantages in children’s content, because in addition to a large number of classic animation copyrights, Disney’s live-action movies have always been a family-friendly route, and children have always been the main Disney. One of the consumer groups.

The upcoming streaming media service HBO Max will be held in the spring of next year, with exclusive streaming rights to the popular children’s show Sesame Street, and today HBO Max is also Announcement obtained the right to play online in the United States of all Ghibli Cartoon Studios in Japan.

Apple also won the “Peanut” comic adaptation rights last year , the most well-known animated character of “Peanut” is Snoopy, Apple will launch a series of new exclusive content including new programs, special articles and short films this year.

After losing the Disney animation copyright, Netflix had to increase its investment in original animation in order to remain competitive in children’s content.

The first few months Netflix announced the acquisition the children’s education brand company StoryBots, hopefullyTogether with creating a new generation of Sesame Street, StoryBots’ first animated series, Ask the StoryBots, was awarded to Netflix in 2016 and won a series of awards including Emmy and Anne.

Based on venture capital firm Loup Ventures forecast Netflix will invest $1.1 billion in original animation this year, or 11% of the total budget, most of which will be used to produce content for children. By 2022, Netflix’s spending on animation will reach $5 billion.

According to Sanya Entertainment Statistics, Netflix has launched 95 original animations, including children’s animation. There are 69. NetflIx Original Animation Vice President Melissa Cobb Representation hopes to create a children’s program for different audiences, not to stick to certain types and styles, Don’t care if you have a high-definition animated brand like Pixar.

We want every family member to like and watch this show, whether it is a preschooler, an 8-year-old girl, a 13-year-old boy, or a parent who wants to go out and play with the kids.

In the next few years, the competition of streaming media platforms on children’s programs may gradually become more and more hot. Whoever wins and loses, the happiest should be this generation of children.

The title map is from: WHYY