Four months ago, the fast-handed refused the Buddhist system and internally established the growth target of 300 million daily users (DAU) before the 2020 Spring Festival.
文 | Daily Business Collection
Quickly refine the “300 million DAU” goal, short video around the stock to carry out brutal competition
After four months ago, the fast-handed refused the Buddhist system and internally established the growth target of 300 million daily users (DAU) before the 2020 Spring Festival. On October 18, it was learned from several sources that the fast-handed target was further split in the near future: the DAU peak exceeded 300 million before the Spring Festival, and the DAU average reached 300 million in the three months after the Spring Festival. The specific implementation strategy has also been clarified: First, relying on the fast-speed version, and second, planning to take the 4 billion budget to sponsor the Spring Festival Evening Red envelope.
“Quick Hands Speed Edition” was launched in August this year, using a similar online earning model with the fun headline, focusing on sinking the market. As of now, the speed version of the DAU has reached about 25 million. On-line speed version is not only fast, but also vibrato. The Ultrasonic Edition was launched at the end of August this year. Seven wheat data shows that it has been online for more than 40 days and its download volume has exceeded 18 million.
In fact, vibrato and fast hands are becoming more and more like. In addition to using the speed version to compete for the user base of the sinking market …
Editor’s comment: The short video industry in 2019 is a brutal competition for head applications around the stock market. Faster and deeper, while competing for first- and second-tier cities; vibrato…
The double eleven predecessors were caught in the storm, and the high-end express business was frustrated
The storm of layoffs has been plaguing Tact. Recently, the couriers of the Yuantong B network have received notifications, requesting them to fill out the voluntary resignation form, transfer to the A network, and formally handle the resignation procedures on October 15. It is understood that two months ago, the company promised to abolish a group of employees in Beijing. Yuantong responded by saying that this is to transfer the management rights to the licensee. “Yuantong Express is operating normally, and the service quality and market share are steadily increasing. .”
The Double Eleventh Coming Soon is coming, and Yuantong takes the B-Net workers to “cut the knife”, which is likely to reduce the cost pressure. According to the 2019 semi-annual report, the single-voting cost of Yuantong in the first half of the year was 2.81 yuan, a year-on-year decrease of 11.56%, and the single-ticket income was 3.19 yuan, a year-on-year decrease of 10.71%. As of August this year, the single ticket revenue has plummeted to 2.72 yuan. Faced with the price war in the express delivery industry, Yuan GM cuts salaries to ease the cost pressure.
The layout of Yuantong is divided into four large nets of ABCG, which are aimed at the B network of high-end express delivery business.…
Editor’s comment: As the homogenization of express delivery services becomes more and more serious, major head companies have taken a different approach in the price war. On October 15th, Yuantong announced…
This article is from the paid section “Daily Business Featured” – October 17
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