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The User Experience Report is not only a skill that product people must have, but also a job that operators may be exposed to. Take a project that you took over as an example to tell you how to quickly handwrite a qualified user experience report in a short time.

1, frame

Before you start writing, let’s go through the whole idea in your mind, and then use the diagram to write down, so that you can adjust your ideas at any time.

Here, the idea is mainly based on six parts, depending on the project you are experiencing.

2, actual operation

After the improvement of ideas and the experience of the product, the user experience report can be written according to the above brain map.

(1) Experience Environment

Experience product: A platform

Experience version: 2.0.1

Experience equipment: iphone 8

Experience time: 2019/10/14

Experience method: user experience model, simulated user operation, business side perspective

(2) Product Overview

2.1 Product Introduction

A platform is an online platform based on the wholesale procurement of integrated footwear. It has been officially launched on the **, *, and * days. It has been changed to no less than ** versions, only to present better products. After the platform is certified by the platform, the store can be opened online free of charge to realize the industrial upgrade; the purchaser can understand the market industry online, shorten the transaction circulation and guarantee the after-sales service.

2.2 Requirements Analysis

2.2.1 Product Requirements Analysis: Mining the scene requirements through the PSPS model.

2.2.2 User Scenario Analysis

What kind of users need to purchase products?

Scenario Analysis Chart: Analyze only scenarios and markets (benefit analysis, strategy play and resource configuration)

(3) Product Analysis (Experience Model)

3.1 Product Positioning

The first online fashion shoe wholesale platform for Wenshang Shoes.

3.2 core logic

Supplier, buyer, A platform three-way relationship chain:

User layering model:

3.3 Product (Business) Process

From the core business (wholesale transaction) and the additional business (currently on-line photography service), the process analysis is carried out separately. From the perspective of this business process, this is a basic e-commerce shopping product, and the process is simple and not cumbersome and easy to operate.

3.4 Role Task:

Analysis forThe relationship between the business, the buyer and the platform:

3.5 Product Structure Diagram

3.6 Product Page Interaction Analysis

According to the project prototype, the interaction design from the homepage to each section page is not shown here.

3.7 Product Highlights

• Highlights:

1. Set [footprint] in the [My] section to remember the path of the user browsing the product. It is a good design.

2. The [Strength Quality], [Daily New], [Star Business] and other sections are set in the navigation bar to let users know the latest products and certified merchants in the first time. The user is easy to operate and the cost of use is low.

• Slot:

1. Although the keyword search distinguishes between goods and shops, it is recommended to increase the recommendation of hot search keywords, which has reference significance for users.

2. It is recommended to increase the footwear brand search in all commodity sectors to refine the needs of buyers.

3. There is almost no evaluation of the product evaluation in the product details page. It is recommended that in addition to the user self-assessment, the system default evaluation can be added to increase the credibility of the product.

4. The current payment method is limited to bank cards.

5. The photography service module needs to increase the division of urban areas. At present, the number of merchants entering the market is small and unaffected.

(iv) User Experience (User Research)

4.1 User Portrait

Because there is no data support for the A platform, the following footwear market buyers are the research objects:

4.2 User Experience Map

Describe task details, emotional experience perception, pain points and improvement measures in each link according to the user’s task behavior.

(5) Product Experience (Business Strategy)

5.1 User Search Experience

(1) In-station search After entering the keyword through the search box, you can select the product and the store;

(2) will display the most recently searched tags;

(3) In the case where the search is not available, only the temporary data is displayed, and it is recommended to increase the label of the popular search.

Search Engine Conversion Steps: Enter the keyword search user—search results page to find the product user—view the product details of the user—the user who added the shopping cart—-purchasing the user immediately

5.2 Product Comparison

Comparing the project products with competing products, you can compare the product quantity, product brand, picture effect, product price, value-added service and other aspects to clarify the product’s advantages.

(6) Development Suggestions

6.1 Trends

(1) The platform is positioned as an online platform for wholesale shoes, but there is no core advantage compared with competing products;

(2) Although some suppliers can be settled free of charge according to geographical advantages, there is a great chance that buyers will be involved in small areas;

3. If the platform is only used as a vertical e-commerce wholesale platform, and the business model is not expanded, the commercial value will be very low.

6.2 Promotion Suggestions

(1) Vertical Media Submission

In the vertical media (including 36Kr, Tiger Sniff, Hunting Network, Entrepreneurship, i Black Horse, etc.) to make independent submissions or apply for project reports, increasing the exposure probability of the project.

(2) Group operations (QQ group, WeChat group)

Classify and operate according to platform user attributes, group by city area or source of goods, establish business alliances, maintain users, and facilitate resource docking.

(3) New Media Operations

According to the characteristics of the platform user, select a new media channel with high frequency of operation.

(4) Application market launch

According to the data view, the platform has not been optimized and put into operation in the application market.

A, app store delivery

Basic delivery charging mode is based on CPD or CPT billing, and some also include keyword bidding, such as, application treasure. The bid is generally 0.6-2 yuan, usually 1w.

(ios, application treasure, millet, Huawei, vivo, oppo)

B, brush list

Value for money, such as millet and other markets, the single activation cost is about 1 block; ios naturally activates around 1000-1500 every day. This mode is monitored and has certain risks.

C, change

Appropriately to scale or seek apps with the same target group but different projects, such as built-in app recommendations.

D, network alliance

Integration wall, lock screen, PUSH, placard, market recommendation (less quantity, good quality), etc., activate 1.5 yuan / month, register 2.5 yuan / month; other modes charge mostly by click, cpc0.3 -0.8 yuan / month, the activation cost cps is around 1.5-3 yuan.

E, aso optimization: search rankings and rankings.

(5) Social channel promotion

According to the characteristics of platform users, analyze the social channels that mainstream users are accustomed to, so as to plan and promote (through brand advertising, marketing activities, event marketing, etc.).