Title Map|Vision China
Author|Hu Zhanjia
Zhao Zhongxiang, a teacher after retirement, has recently become a fire.
From an article published by a certain media, Mr. Zhao, who retired behind the scenes, re-scheduled to the front of the stage with a price of 4,000 yuan for 3 minutes, accepting people’s close-up onlookers. As long as the price is in place, a series of “package services” will be arranged, not only can see Zhao, but also take photos with Mr. Zhao, receive the “Fu” written by hand, even enter his home, sit in the living room .
And Mr. Zhao’s meeting with fans is located in a certain district of Chang’an Street, one is the “Old Zhaohui Living Room in Gaobeidian, Chaoyang District”
After the incident was exposed, it immediately caused a hot discussion. People lamented that celebrities are celebrities after all, leaving the center of the fame circle, still more expensive than most of you and me. On the other hand, some netizens have expressed Distressed, how did the literary stars of the past fall to make money in this way?
“A 80-year-old old man, who can still make money like this? It will be considered a fall, this is a way of realizing, relying on labor to eat, is not begging.” Providing direct agreement for stars and small and medium-sized enterprises Lei Tao, the founder of the service WISHR star, told the tiger to sniff, this is to make his fragmentation time also realized, according to the unit time, the film pay is very high. “You can only count on making money.”
Jincheng, the managing director of Hongtai Fund, expressed the same view: Some stars are willing to make such money from their own price. Fans are willing to pay for their vanity, one is willing to fight, one is willing to be, and it is essentially a market economy. The netizens’ distress is not unreasonable. Zhao Zhongxiang used to be the male god in the public’s mind and CCTV’s famous mouth. The sense of halo is still scattered in people’s minds. How can he voluntarily walk down the altar at such a fast speed?
Zhao Zhongxiang’s collective “sinking trip”
Not long ago, a quotation form for a 2018 artist show was widely circulated on the Internet.
Jiang Yuheng 380,000, Aya 420,000 (excluding singing), Xu Fei 80,000, Zheng Zhihua 220,000… There are many names that we can’t call up. They used to be brilliant and they are no longer hot objects. The circle is updated frequently, and they are on the edge. Like Zhao Zhongxiang, they are no longer unattainable. They walked to the county town and the country, using the aura of the aura to start a journey of self-sinking.
Although they are no longer responsible for traffic, topicality, or even a bit of anger, they are still the most eye-catching in the opening ceremony and ribbon-cutting ceremony. The ability to absorb gold also makes you and me ordinary people look up.
There has been media statistics. Xiao Yaxuan, who is active in the forefront of the acupuncture point, has performed more than 60 performances since 2015. With these performances, she also appeared on the third place in the Taiwanese artist income list. It is rumored that in the absence of a filming, a generation of actress Zhao Yazhi is relying on the income of acupuncture to feed the entire family. Some of the stars earned even more money than the first-tier cities. It is understood that Cai Guoqing, who took the world with 365 blessings a year, attended a rich second-generation wedding, and three songs in half an hour. Fishing for 100,000 yuan.
They were at the end of the performance scorn chain, and in the countryside outside the five rings, they regained their familiar highs, enjoying the crowds and the long-awaited flowers and applause.
“Stars will also have stratification. The core income of a popular star is composed of two parts, one is the pay for the job, and the other is the business income, endorsement, business performance, etc., and the big commercial endorsement is basically Focus on the head star, once you leave the core of the entertainment industry, the reputation will slowly decline, and a series of endorsements related to it will be much less.” For the “excessive” stars why they are keen to go to the countryside, Lei Tao is like this to the tiger Smell the explanation.
There is a market for demand, there are users in the market, and there are businesses for users. This is the same law that has never changed. You and I are still swearing by YY Zhao Zhongxiang, and they are walking down the bitterness behind the altar. When suffering, people have already smelled business opportunities.
The waters behind the “country” gold rush
In the brush-screen article, the 4,000 yuan close contact with Zhao Zhongxiang’s netizen said that he found the “broker”. The agent’s master and Zhao Zhongxiang are friends, and they often work for Zhao Zhongxiang. Fans who are willing to take photos with Zhao Zhongxiang, then take them from the middle and directly connect with Zhao Zhongxiang. In addition to offline “fans”, offline business is also hot.
Lei Tao is one of them, and is favored by foreign stars.Inspired by AMEO, he was a technology partner, Lei Tao, who was responsible for second shots, small coffee shows, and live broadcasts. He founded the online direct platform for link star and user WISHR, and customized the star blessing video. Selling, “high school entrance, refueling”, “opening the market”, “early listing” and other greetings, the idol shouted your name and told you that it is no longer far away.
It is understood that the platform has more than 200 stars, and Jiang Dawei, Xuecun, Dong Hao, Li Qi, Li Jindou, etc., who have not been active in the user’s field of vision for a long time, are placed on the stand. Actors, singers, net red, various types, each star in the price clearly marked, “based on the age of the main, the price range from thousands to hundreds of thousands.” Lei Tao told the tiger to sniff.
It can be seen from the figure that Zhao Zhongxiang, Xuecun, Jiang Dawei and other artists are clearly priced, and Zhao Zhongxiang is the platform pillar of the platform, with the highest order rate.
On the platform, his price is not high, the price is 3999 yuan, other stars basically start at 10,000 yuan. “We are not the market price, the market is popular, and the order placed here is not necessarily high. And the price of each star we will first let the artist give a number, almost just follow this.” Lei Tao explained. Lei Tao and the team who have been immersed in the entertainment industry for many years have long been familiar with the rules of the bank.
When the goods are ready, the only thing left to do is to sell the goods, find the right buyer for the “sinking star”, and link to the other end of the business.
According to Lei Tao, and the offline individual brokers to organize fans and stars, focusing on the C-side, their platform is more focused on small-scale merchants at the B-end. “For C-end users, spend a few thousand dollars to buy one. The blessing of the blessing, the price is still somewhat high.” “The B end is different, especially in the 4th and 5th tier cities, some training institutions and small restaurants with brand needs, they may not be able to afford high spokespersons, but spend tens of thousands of pieces. Money, please star to record some blessing videos to increase popularity, it is still possible.”
You can see that Zhao Zhongxiang, who has been the most flopped, uses the words of Mandarin in the video, such as the savory white wine, the ancient family, the electric car brand green energy, the Xingyao International anniversary ceremony… On your own wishes and vision.
Of course, in the process of docking stars and customers, there will be problems. According to WISHR operator Zhou Jie, after the user places an order, the star does not take orders. “They are very busy. Especially for some head stars on our platform.” There are also stars who want to increase their prices because of their soaring prices. Other stars, because of their own endorsements, have conflicts with their own recorded customers, they want to change some of the songs. language. “Especially in the medical beauty category, some customers have written the copy of “You will become a star in the future.” “The stars will certainly not be happy.”
“Because our recording is about 15 to 30 seconds, some customer copywriting is very long. Every time you record a sentence, the star will ask for a fare increase.” As an operator, Zhou Jie often falls into tears such as such problems. However, in most cases, it is still peaceful, and the stars have brought a lot of benefits to the platform when they enjoy the sense of accomplishment. However, Lei Tao did not disclose it, but he said that it is related to the popularity of the stars. “Our profits are very impressive.” Lei Tao continued.
Of course, Mr. Zhao, who has a large order and retired, has gained a lot, and he may earn more in a month than you and me.
The industry chain still needs to be standardized
In the process of communication, Lei Tao told the tiger to sniff, there are many stars like Zhao Zhongxiang in the market, but they themselves have no agents, and no one helps them to operate. “If it weren’t for the article, you probably don’t know that you can be so close to the star.” But it also reflects the current problems in the star economy industry chain.
Resources are more concentrated in the head star
Leo Tao introduced that the first choice for big companies and brands in commercial endorsements is the first-line star, but big companies and head stars are scarce resources. Some small and medium-sized businesses also have brand demand. They may not be able to afford big stars.On the other hand, unfair stars have a stronger demand for business realization. But the channels that can link both sides are very simple.
Industry is not transparent enough, standardization
For some small and medium-sized businesses outside the five-ring and even sinking cities, in their brand consumption options, because there is no contact, there may be no such options as Zhao Zhongxiang, Jiang Dawei, Xuecun, etc. How to make information transparent Connected, it is currently lacking in the industry.
For the price of the unfair red star, people who don’t understand the situation will basically be discouraged. The existence of the star is very mysterious to the sinking crowd, and even out of reach. Therefore, standardizing the relevant industry rules is also a problem that needs to be solved.
Insufficient platforming ability
“China’s e-commerce has become so developed. You can order anything from the Internet, but for businesses and individuals, if you want to consume some stars, you can only use people to refer to people. It’s not a very primitive model when you reach the star broker. Is this not the very original model? It’s the same 100 years ago, why is it still?” Lei Tao thinks this is the most unreasonable place, and the original market needs to be platformized. The operation is regulated.
“If you don’t have that article, can you know Zhao Zhongxiang’s pricing?” Lei Tao asked again.
#Interactive Review#
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