Deductions, users connected by knowledge will also be difficult to maintain.
There are netizens’ statistics. In the “Get APP”, the opening rate of many paid columns is only 20% – 30%. In the second quarter of the same column, compared with the first quarter, paying users also fell.
In addition, the decline trend of “Get” APP in iResearch data is also obvious. The monthly active users are from 4.32 million at the beginning of this year to 2.1 million in May to 1.7 million in August. It can be said that it is on the cliff. Fall. Consumers are gradually understanding that many reasons and conclusions are not worth paying.
If the future development of Luoji Thinking still relies on the social economy and ignores the real knowledge content, it only uses the consumer’s knowledge anxiety to provide chicken soup-style nutrient-free knowledge, so for a long time, users have low knowledge of gold content. If the content is disappointing, it will automatically exit.
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Selecting a listing on the Science and Technology Board may enable “Luo Ji Thinking” to impact the “first share” of knowledge payment, but if the commercialization of knowledge payment is still using IP to develop the social economy and use knowledge to worry about selling goods, The core product of knowledge-paid business – content is constantly neglected, then “Luo Ji thinking” is actually only an empty shell, it is difficult to develop for a long time.
The knowledge-paying industry is not working? There is no conclusion for the time being.
But the knowledge-paying products on the market, many of them are really selling dog meat.
As the “answer” got a lot of attention and benefits at the beginning of the line, but the 60-second voice answer made the “score” less the ability to precipitate and store knowledge, and invited the star to promote it and lost its knowledge. Serious. Surrounded by celebrity gossip and question-and-answer bounty, the value of user responses is greatly reduced. Such a business model disappoints the meaning of the knowledge payment platform, and runs counter to the original intention of knowledge payment, which is bound to close.
Similarly, there is also the intellectual copyright dispute of the Himalayan FM.There is still a lot of platforms for such business models to be suspicious. If we say that the first year of knowledge payment three years ago, it is capital to use people’s anxiety to compete for knowledge pay dividends.
The precipitation of three years is enough to make the platform that really wants to pay for knowledge. What should be done to pay for knowledge, is it to attract users with IP, or to use professional content to reflect value, or to use knowledge services to retain users?
We will not know whether the listing of “Luo Ji Thinking” will be neglected due to the increase in capital investment. I only hope that Luo Zhenyu can realize the real anxiety in people’s minds. Otherwise, a glimpse of knowledge and anxiety in sales will eventually cause “logic” to collapse. Even the number one player in the knowledge-paying industry may be eliminated.