Not only provide housing and space for the people, but also provide a full scene experience from residence to life for each family.
As Apple’s catalysis of intelligent communication, Tesla’s iteration of automotive intelligence, and Huawei’s empowerment of all things. All industry reforms and changes are centered around the guidance and “education” of user needs.
The trend of consumer value in the new era has evolved from advocating fashion and luxury to returning to inner satisfaction, peace of mind, and the bond between people. If there is a place, located in the core city, there is a perfect living package, air quality is good, natural resources are abundant, it is best to have a mountain and lake, where there is a good house.
Does life need a few houses to harvest the inner city and the natural habitat? How to solve the problem of community pension and child education? How to improve the quality of community life and raise a level? …… Accurate insight into customer needs is the driving force behind Vanke’s strong products.
In 2018, Vanke’s transformation and positioning of “urban and rural construction and living service providers” not only provided residential and space places for the people, but also extended from residence to business, business, education, culture, vacation, and pension. Logistics and other aspects of the customer’s life cycle needs to cover the wonderful experience.
Vanke·Cloud is one of Vanke’s practices in Beijing. The project has a dual foundation of city and nature. What Vanke needs to do is transform this kind of talent into the human settlements needed by the times, and bring together Vanke’s real estate. , business, education, health, cultural travel, sports, art and many other industrial chains, to achieve full-scale life content operations, to create a rich and beautiful new life platform for customers.
Vanke·Cloud proposed a “six-dimensional scene system” that focuses on the needs of art, life, entertainment, education, health care, and residence. From focusing on the “good” of living, to the “beautiful” of paying attention to the experience of users’ life scenes, it leads the industry from the product thinking of developers to the major change of people-oriented user thinking.
The “six-dimensional scene system” delivered by Vanke·Cloud has abandoned the original “residential + supporting” real estate logic from the top design to the project ecological construction, transforming customer needs into living content and providing different Life scene.
The head of Vanke’s marketing, Li Hefu said: “Like 17 years ago, Vanke’s patented product “love flower”, if Vanke’s scene garden house is built on the multi-layer product villa scene, now Yunxiao products, which is the creation of a unique scene on the villa products, will also become a leading villa scene experience.”