After the Weibo Reds 0 incident, we found the “number of fans available” to identify the real traffic
Editor’s note: This article is from WeChat public account “Star Capital Theory” (ID: mingxingzibenlun), the author is out of heart.
Less than 1%.
This is the proportion of Weibo fans who accounted for the number of Weibo fans in the statistics of the Capital Capital Theory on the capital capital theory.
At the end of 2017, when Weibo’s super topic was not widely concerned, Star Capital said that it had confirmed the number of die-hard fans of traffic stars by manually sampling data for three consecutive months. However, after that article was relayed and spread in the rice circle, the microblogging super-speaking began to become the data that the artist team and fans paid attention to and maintained, and the possibility of water injection became larger.
The micro-blog data moisture has become a consensus outside the industry. These days, Weibo data is once again suspected of thunder, and the MCN organization bee colony culture is suspected of traffic fraud. The entertainment capital theory matrix star capital theory is concerned about this matter, reminded by Weibo blogger @陈海滢 We have found another way to detect the authenticity of entertainment star Weibo data.
Weibo provides a service for users who want to advertise on their platform. If you want to promote content to a similar star or a big V fan, just enter the star’s Weibo name and you’ll be clear. See the number of Weibo fans of the star and the number of fans that can be served.
For Weibo’s promotion tool fan headlines, this “number of fans that can be served” can basically be regarded as “the number of fans who can be converted commercially” and approved by the Weibo Advertising Department, which is referred to in this article. “Effectively paying attention to fans”, and people close to Weibo revealed that this “number of fans that can be served” is not a real number of fans, a similar user of a designated account quality fan, and related to daily login behavior, so there will be some beating every day. .
There are people in the industry who believe that no matter which concept, such fans are basically close to the number of highly active fans, and exclude invalid and inefficient accounts such as zombie accounts, forgotten accounts, and so on. For example, the data V Lei Lei’s big V account “Zhang Yuyu YuHan” Weibo fans more than 3 million, can be placed more than 10,000, showing the moisture