Gradually caused more attention.

Divine Comedy, Accelerator for Sinking Marketing

In 2016, Oriental TV’s variety show “The Battle of the Scorpio”, Hua Chenyu’s “My Skateboard Shoes 2016”, which was sung from the online Divine Comedy, became his most satisfying adaptation.

The original singer and author of “My Skateboard Shoes” is a young man from the county seat in the southwest of Shaanxi. He has a “singing sing” with a local accent and a ruin. At that time, he was considered a ghost, funny, and even a human being. Bringing songs has become the focus of social networking. Hua Chenyu rewrote the rap rhythm of the original in the program, and with his re-interpretation, everyone felt that the song didn’t sound so much. Huahua also became famous because of this song.

Before this, a “Ordinary Disco” sung by the virtual idol Luo Tianyi and Yanhe was fired in station B in 2015. At the year-end concert of Hunan Satellite TV at the end of the year, Li Yuchun’s cover brought the first “Divine Comedy” from the second element to the third element.

A few years later, in the “Singer” program, Wang Feng also changed the image of the “Leather Pants Wang” on weekdays and boldly sang the song. Not only that, but in addition to covering this second Yuan Divine, Wang Feng is still on the show. Covered the network red song “Empty”. Although the performance results in the program were not particularly satisfactory, Wang Feng left a very deep impression on the audience with these two songs, and the cover version was once popular.

Divine Comedy, Accelerator for Sinking Marketing

In addition to artists, major commercial brands are also sinking in the market.

Last month, Suning’s smart hardware brand “Suning Small Biu” was highlighted during the 818 Fever Shopping Festival through “Divine Marketing” in the e-commerce shopping festival marketing. The MV, which was specially launched under the title “This Biu Binger”, was adapted from the song “Bei Er Shuang” released by Da Zhang in 2014 and re-interpreted with the vocal choir.

The content of MV is mainly based on the content of young people’s spit, and the barrage continues to roll all kinds of products of Suning Xiao Biu. The MV was released for three days, and the microblog topic # is this Biu times. It is more than 56.5 million.

Divine Comedy, Accelerator for Sinking Marketing