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The people who have struggled in the dust have always had a century of problems: how to make money quickly and let them and their families live a better life?

Similarly, companies have such a question: how to achieve user growth in the short term, and embark on the head enterprise?

For this question, someone may answer:

• Any good product has a glowing day;

• Any potential company will be placed in front of the public.

But if you don’t have a complete growth strategy, it’s probably empty talk.

Recently, I read a book called “Lightning Expansion”, which was deeply attracted by the contents.

In today’s fast-growing Internet, we are receiving fragmentation knowledge every day, but few people can really settle down and read a book slowly.

This book is worthy of recommendation because it brings together the business development path of the world’s best Internet companies,

It’s worth seeing for new entrepreneurs or those who are ready to start a business.

What is lightning expansion?

I was evicted from the Dangdang management team and now threatened to read the book for Li Guoqing, who “beyond Dangdang for three to five years.”

He believes that:

In the business world, lightning expansion is a strategy and a set of methods.

is used to drive and manage rapid growth that prioritizes speed rather than efficiency in an uncertain environment.

That is, it’s an accelerator that can make your company grow wildly and free from the quagmire of competition.

The official definition is a development strategy that expands at the fastest rate in an uncertain market.

It is characterized by high risk and high returns.

On WeChatBefore the one billion-volume software was born, QQ has already laid the vast majority of the land in China.

According to the truth, Ma Huateng should be comforted by this, because QQ’s status at the time is obvious and difficult to shake.

And, the profit generated by the cooperation with the operator is also a good source of income.

However, Ma Huateng is anxious about this. He always feels that QQ’s “stability” will be broken sooner or later.

After midnight, I received a text message from Tencent’s employee Zhang Xiaolong – to be a new type of social communication software.

However, to do such a software, it is likely to have an impact on QQ, after all, QQ is the core business of Tencent at that time.

Ma Huateng decided to gamble and put both QQ and WeChat on the fire.

Later, he gambled, and WeChat finally became an unsurpassable social product.

In fact, this is also required by the development of the times. Looking back at the society at that time, the change from the Internet to the mobile Internet era is too fast.

Once you don’t keep up, you’re basically on the verge of falling behind.

The Internet has changed us, connecting us more closely, and the smooth flow of information has increased the speed and the reason why lightning expansion is possible and so powerful.

The growth of many companies and organizations, because of the Internet, has a set of effective business models.

Because of the large-scale expansion of the promotion channel, there is a network effect that is not comparable to traditional channels…….

In fact, everyone should have an opportunity to understand how lightning expansion works because it has affected our lives.

Once people know how it works, they can use it to reshape the world.

The core of lightning expansion:Silicon Valley

There is a data statistic:

As of the end of 2017, there were only 14 listed technology companies with a market capitalization of more than $100 billion.

Guess how many are in Silicon Valley?

7, accounting for half of the world’s most valuable technology companies.

Why does Silicon Valley drive the rapid growth of so many of the world’s most valuable technology companies?

In the eyes of outsiders, the key reasons are generally attributed to technological innovation.

However,This is only one aspect. Technological innovation alone cannot create a thriving company.

To discover the secrets of Silicon Valley’s success, you need to jump out of the standard entrepreneurial story mode.

When innovative technologies deliver innovative products and services through innovative business models, they truly create value.

Amazon is the best example. In 1996, Amazon’s pre-IPO books had 151 employees and generated $5.1 million.

But in 1999, the number of Amazon employees already on the market increased to 7,600, and revenues ushered in a substantial increase to $1.64 billion.

In 2017, Amazon has 541,900 employees and the revenue has reached $177 billion.

The birth of Amazon has had a serious impact on the retail market at the time. The online one-stop shopping experience reminds those traditional retailers of the dangers.

Finally, Amazon became a collection of e-commerce – including consumer reviews, shopping carts and free shipping.

Until now, the Amazon company is still loved by investors, and the stock price has become Ivy.

There are lightning-growth stories like Amazon, as well as companies like Google and Facebook.

At the beginning of the Internet, Google realized that newspapers and phone books are bound to become past-style products.

So, it took a different path and ported the information business to the online world.

Afterwards, Google established a search engine that aggregates global information. The book gives it the recognition that Google’s business model has made it more valuable than all traditional media companies.

And Facebook’s growth story begins with Zuckerberg.

I have read a piece of information. As early as 2004, Zuckerberg, who was still studying, hacked into Harvard’s website, stealing photos of all the students in the school and setting up a website called facemash.

Maybe, since then, it is destined to be the birth of Facebook in the future.