Weibo, which is dominated by advertising revenue, is facing a growth bottleneck. Not only has its own user growth slowed down, but no new products can pull users for the company.
文 | Daily Business Collection
Weibo, which has been missing, has gone out of the way and bet the oasis for the next decade
Weibo, which is dominated by advertising revenue, is facing bottlenecks in growth. Not only has its own user growth slowed down, but no new products have been able to pull users for the company. Unlike many Internet companies that produce apps in batches, Weibo is not keen on incubating its own products. Its apps are few and far between, and it can even be said that only Weibo is a “single seedling”. According to author Gao Xiaoqian, this is closely related to the history of Weibo’s investment instead of incubation.
For many years, Weibo has almost only innovated around the text carrier, and the new product forms such as video are mainly covered by investment. The most representative one is the investment in short video and live broadcast. Of course, Weibo has also invested in today’s headlines, which allowed the latter to pass the cold start period by grabbing Weibo account information and grow rapidly. Both investments are above the guise, but there is no hospice.
2017-2018…
Editor’s comment: Editor’s comment: Oasis, a grassy community similar to the little red book, has few strong competitors on the market. Author Gao Xiaoqian believes that the star of Weibo…
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