On the shared car track, only a small number of players can survive.
When the two wheels share the cold, the days when the four wheels are shared are not good.
In 2017, the amount of financing for shared vehicles with 76.459 billion yuan became the highest share of the investment economy in 2017. But then I suffered a cold winter. In 2018, the scale of direct financing of China’s shared economic investment declined for the first time, mainly due to the significant decline in financing in the shared travel sector (including networked cars, shared bicycles and shared cars).
The glory of the amount of financing of 76.259 billion yuan has been absent. This darling of capital once seems to be falling out of favor now.
As early as 2010, Chess became the first domestic R&D and operation practice company for electric vehicle time-sharing systems. In 2013, with EVCARD as the representative, more platforms entered the shared travel field. After 2015, traditional OEMs arranged their own shared automobile industry. Groups such as SAIC and SAIC launched their own brands. The influx of capital stimulated the industry’s territory. Rapid expansion, sharing car companies for a while.
Even if some shared auto companies fail, 2018 investors are still focusing on the development of shared car companies to invest: Internet giant Ali’s ant Jinfu led the investment immediately, Volkswagen Capital and Chery The car invested in GoFun travel…
But on the shared car track, only a small number of players can survive.
On October 23rd, GoFun traveled in Beijing to hold a strategic conference to release a new GoFun Connect system. GoFun Connect is a commercial system that combines hardware, software, and operations management capabilities. Among them, the hardware includes T-box, ID+DMS system and service recorder; the software system runs through Big Data + AI, SaaS, personal car owners and crowdsourcing car service; and the operation management capability covers GoFun for many years. An operational system that manages the system team, practices, experience, and resources in the travel industry. The system covers the entire life cycle of vehicles from vehicle production, launch operations, aftermarket services, finance, insurance, and used car sales.
Besides, GoFun Traveled at the press conference to cooperate with Huawei, SAP, Chery New Energy and Weimar Automobile OEM. Tan Wei said that GoFun travels with GoFun Connect to reshape the entire automotive industry chain with its partners, and at the same time, through the Internet of Vehicles as a technology carrier, connecting people, vehicles and services, and building a vehicle management and travel service platform.
Looking back, there are currently three types of players on the shared car track: Internet startups, car OEMs, and traditional leasing companies, which have adopted different development strategies based on their own strengths.
Internet entrepreneurial companies are committed to improving the user experience and greater vehicle operation and maintenance capabilities, but the high operating costs require huge financial support. Some people said that they were born in EZZY, which was born at the high end and died at the high end. After the road song was deeply immersed in the “deposit door” incident, the dilemma of the profit model made it difficult to achieve breakeven in a short period of time, which easily caused the capital chain to break.
The traditional car rental company mainly adopts a low-cost strategy, because it has sufficient vehicles and vehicle outlets to re-integrate idle vehicle resources to make full use of resources. China’s car rental is a typical representative. As the country’s largest car rental platform, it has a huge user base and the number of cars. At the same time, it can enrich its business map and increase revenue.
The most obvious of the three types of players should be the car OEM, GoFun of SAIC, SAC’s EVCARD and Mercedes-Benz’s CAR2GO exiting the track. The continuous supply of vehicles has formed a large-scale market, using their own products to directly control vehicle costs, with lower maintenance costs and strong anti-risk capabilities.
As the concept of consumer car consumption changes, buying a car is no longer just needed, coupled with the penetration of the concept of “sharing economy”, making people now more inclined to use shared cars. According to the analysis of Roland Berger’s strategic consulting company, China’s time-shared rental cars will reach 600,000 in 2025; in the future, China’s shared travel will reach 37 million passengers per day, corresponding to a market capacity of 380 billion yuan per year. The associated market capacity is expected to reach 1.8 trillion yuan.
But the operating cost of the company is too high, the profit bottleneck is difficult to break through, and the effective profit model remains to be explored. The number of license plates is limited, the construction of charging piles and the intelligent management are not in place, which leads to its endurance ability is also one of its pain points. “It is difficult to park, it is difficult to find a car, and it is difficult to find a car.” The construction of the car networking system, the application of intelligent driving, and the intelligent travel system are still in the process of exploration.
A question has been raised before: 2019 sharing a car is 2018 sharing a bicycle?
Although the road ahead of the shared car is difficult and difficult, with the development of the Internet of Vehicles and 5G technology, the shared car has grown from a segmented market to an important way to complement the car use scene. Shared car industry trackIt has already ushered in an inflection point to achieve profitability and be able to empower business to stand out in the brutal competition.
Image source: GoFun official