In September, 35,000 new products were put on the shelves, and 37 models entered the top list of the top 300.
Editor’s note: This article is from WeChat public account “Product Hunter” (ID: Qqchanpin), author Yan Ni, data seven wheat data Liu Shuo.
Targeting:
1. On the shelves: In September, 35,000 new products were put on the shelves, and 37 models entered the top list. 趁小红书下架, “Little Red Grass” and other shopping products similar to the name of the red book or LOGO.
2, the next case: Nearly 70,000 products were released in September. Weibo’s new social oasis and Harbin bicycle were once removed.
3, App Store total list Top 10: 42 products are divided into the top 10, social shopping products “Meng push” parent company actual controller is the head of the fun article Tan Siliang.
4, Top 10 of the classification list: AI changed face to apply ZAO into the black horse product of September entertainment. With the heat of AI changing face, the “Yan Ji” heat that is highly similar to ZAO is also rapidly improved. .
Three new products were added in January and September, and 37 models entered the top list
New 35,000 products in January and September, the most new tools and tools
Compared with 2017 and 2018, the number of new App Store products continued to decline in September this year. The number of new shelves was about 35,000, down 11% from the new quantity in August (39,000).
In September, the number of new products in the five categories of tools, games, business, life and education exceeded 3000.The number of new items in the tool category is up to 4,348.
2,37 new products enter the top list
In 35,000 new products:
37 models entered the Top 300 of the App Store (hereinafter referred to as the “Total List”), the game category is dominated by 22 new products, and the tools are ranked second with 6 new products, education and life. The classes occupy 2 models respectively, and shopping, business, social, books, and entertainment each occupy one.
In the game category, 2 entries into the top 10, in addition to the sports paid game “NBA 2K20”, build a game “Home Dream” ranked Top 10 for a consecutive week.
In the shopping category, fashion wear-type grass products “Little Red Grass” was launched on September 5, after the line was ranked highest in the total 267, but was removed on October 1.
In August, after the Xiaohongshu was taken off the shelf, after searching for “Little Red Book” in the App Store, there were a lot of LOGOs or similar names:
(Image courtesy of “Operational Research”)
This wave of small red book traffic, the final outcome is more down the shelf, the best data performance is “Little Red Book City”, which once ranked eighth in the App Store list, book list First place.
In the education category, provides parents with safety education and psychological education products for children “Parent Time and Space” Ranked #1 on September 23rd.
In the second and last September, nearly 70,000 products were removed, and the oasis and haha trips were once removed.
In September, the App Store sold nearly 70,000 products, which was basically the same as the number of products that were released in August. On September 4th, Weibo’s social product “Oasis”, due to LOGO suspected of copying Korean design was removed; on September 6, the oasis after the optimization of LOGO was re-launched.
September 11th, Hello travel was removed from the App Store, according to the “technical reasons”, and then re-launched.
Three, 42 products are divided into Top 10
-Top 10:Social e-commerce “mush push” into a dark horse
In September, there were 42 products in Top 10, of which 11 were game products, and 5 were in shopping and photography.
There are 9 products in the top 10 of the total list for more than 10 days.
The headline video clip App“Breakthrough”, and the social e-commerce “Too much” ranked top 10 in the standing list for one month in a row.
The number of days is second only to the clipping and spelling. It is the social e-commerce 萌推, headline WestMelon video.
Meng push parent company is “Shanghai Sujin Network Technology Co., Ltd.”, according to the company’s data, the actual controlling person of the company is Tan Siquan, the founder of the fun head.
According to the Tech Planet report, Meng Push recently attracted users through Weibo’s marketing activities such as “Free Starbucks” and “Free China Bracelet”.
In addition, Meng push launched the “first full return” campaign for newcomers, but the returning users are “pushing coins”, which is equivalent to 1 yuan per 100 push coins. The user can use the push coin to deduct cash when placing an order, up to 30% of the order amount.
According to the data of the seven wheats, the estimated daily download volume of iOS in September was as high as 200,000.
-Top 10 of the category list:Bytes beat its “cut-off” overlord photography Top 1, and ZAO highly similar “Yan Ji” heat improvement
1, social list
September Social Top 10 is occupied by 14 products, in addition to Momo, Detective, WeChat, Weibo and other “old faces”, “Game Cloud Coffee” appeared in Top 10 for 2 days, “Game Cloud Coffee” is a product for users to share game experience, Raiders and make friends with the game.
The developer of the product is “Shanghai Bringing the Same Travel Valley Information Technology Company”, and the ticket price comparison product “Bie Air Ticket” is also owned by the developer. At present, no information about the developer has been included in the data institutions such as the company.
In addition to the old products WeChat and QQ, Weibo’s Oasis is half a month. “Oasis” is an app with an interface similar to Instagram and a similar mode of operation. The “Oasis” was on the shelves, and it was soon questioned that LOGO copied the Korean design and quickly got off the shelf. After changing the design elements, it was put on the shelves again.
2. Photography and Video Recording
In September, 14 products occupied the top 10 of the photography list, and Israel’s developer Lightricks only had a product of Facetune2, which was shortlisted on the top 10 of the photography list. In the other months of 2019, Lightricks’ Enlight Videoleap, Enlight Pixaloop and other products often dominated the Top 10.
Today’s headline video editing software “cut-off” for the first month of the list of the September photography category.
3, Entertainment List
September, 2>
In September, Red Fruit Novel, Himalayan FM, and Little Red Book City were listed on the list.
Hongguo novel parent company “Beijing Yuding Technology Co., Ltd.” is 100% owned by Bytes Beat, and its operation mode is similar to “free reading + advertising” in tomato novels. In addition, the new member mode is added, and users can enjoy VIP members. Read free of advertising and other benefits.
On July 15th, the departments of Beijing, Shanghai, and the “Smack-and-Nick” office jointly sent letters to Jinjiang Literature City, tomato novels, and rice reading novels, and ordered the tomato novels to stop updating. The business operation was stopped for 3 months, and the rectification announcement was posted on the homepage.
On August 15th, the app, formerly known as “Frequently Read Novels,” was renamed “Red Fruit Novels” and was followed by a ranking in the book list.
In the silent period in which the tomato novel was taken off, the bytebeat may hope to continue the tomato novel in the free reading market position with the red fruit novel.
Review of the first seven reports:
< Em> “Augmented 77,000 products in August, black horses frequently “ZAO” and “fast”
< Em> “On the line for two months, over 48 days, learning the power to kill 90,000 new shelves App? “