As an important part of the big entertainment project, music copyright is like the arrow of Damocles on Ali’s head, unresolved.
文/陈凯乐
Gao Xiaosong, who wrote “Ali Biography”, does not know how to describe the chapter of Ali music.
In addition to the 2018 “Gao Xiaosong nodded to Ma Yun” screen, the hottest news about Gao Xiaosong and Ali was his official resignation as the chairman of Ali Music.
Tianshicha data shows that on October 21, Gao Xiaosong officially stepped down as chairman and legal representative of Beijing Alibaba Music Technology Co., Ltd., and was replaced by Zhu Shunyan, president of Alibaba’s innovative business group. As early as February, when Sheng Chuan was left to Ali music, Gao Xiaosong responded through Weibo and retired in 2016.
In July 2015, Gao Xiaosong and Song Ke airborne Ali, pushing Ali’s musical dreams to everyone’s eyes. However, all kinds of signs indicate that Ali music is also copyrighted and loses copyright.
Copyright Monopoly Opening Highlights
A lot of people will not deny that Liu Chunning dug from Tencent in 2013 is the most correct thing that Ali has done.
When Liu Chunning entered Hangzhou in the north, Ali did two major events, and acquired the shrimp music and every day with a low price of 80 million yuan and 40 million dollars respectively. This became the prototype of the Ali music empire.
Liu Chunning also frequently moves, first of all, every day, in order to counter the biggest rival cool dog music, Liu Chunning dug the other side’s corner with a high salary. High prices dig people, even after six years, such tricks are still played in the real world. The most obvious thing is that a giant focusing on the outside of the five rings frequently digs a big factory with a double salary.
The means also worked quickly. The most obvious example is the cool dog music that occupies the first place on the 360 desktop and mobile assistants, and is quietly changed to everyday. Prior to this, this location created 150,000 traffic per day for cool dogs.
The effect is immediate, and every day, the miracle of adding 250,000 users per day and adding 500,000 users on the highest day. The shrimp music has created 8 million daily users.
Liu Chunning will focus on music copyright. Under his leadership, in 2015, Ali Music signed Rolling Stone, BMG, Huayan, and believe in record