On October 23rd, the “WISExC2M Smart Customization Ecology Summit” was held in Shanghai, and the main capital and representative enterprises of the domestic C2M smart customization industry were invited to focus on the wisdom of customizing how to build a “smart creation” new ecology.
With deep integration with technologies such as big data, VR, AR, AI, C2M will bring opportunities for more segmentation scenarios in the retail and manufacturing sectors. .
On October 23, the “WISExC2M Smart Customization Ecology Summit” was held in Shanghai, inviting YSD Yun Shangding, Qingshan Capital, L’Oreal China, Alibaba, Suning Technology, and 12 Buildings. Culture and other domestic C2M smart customization industry, the main capital side and representative enterprises, together focus on smart customization to build a “smart” new ecology.
Deputy Editor-in-Chief and Quanchanglian, President of Retail Boss Internal Reference, shared several observations on the C2M industry. “One is that in the context of the new consumption revolution, large-scale mass production in the industrial era is outdated and personalized. With the advent of the era of customization, the trend of changes in production and manufacturing is irreversible. Second, changes in the retail circulation are also deeply affecting the supply chain. User demand drives the C2M model of manufacturing, which can effectively solve the problems faced by consumer retail and manufacturing. The problem of resource mismatch; the third is the application of consumer big data, which can reverse the upstream upgrade of the industrial chain and drive the upstream production end to achieve smart manufacturing.”
The founder of Qingshan Capital Zhang Ye shared the insights of C2M model on the impact of new consumption from the perspective of VC. He believes that brand is the premium source of consumer goods, and supply chain is the motive of consumer goods. “Consumer goods can not only be branded, but should pass products. Bring industryIncremental, establish the right to speak, thereby optimizing the industrial structure, and building corporate barriers through multi-level products and brands.
Focus on the representative companies of the C2M model, and also shared their observations on the C2M industry in light of their own business development. Cimpress Greater China and YSD Yun Shangding CEO Berlin shared from the technical perspective how to help the Chinese apparel industry to achieve C2M customization transformation from the brand and supply chain side; L’Oreal China Consumer & Market Insight Director Tao Jun shared the beauty industry To the customized innovative application; China’s apparel industry strategist Yang Dazhao shared how C2M smart customization can change the apparel industry; Alibaba Group’s new retail technology group senior expert, new retail research center leader Wu Yang shared the C2M model, how big data is driven Supply chain reengineering and manufacturing upgrades; Liang Wei, deputy general manager of Suning Technology Group, shared how big data retail big data drives retail chain upgrades; 12 cultural co-founders and COOs messed up how to meet the new retail industry The emotional appeal of young people to customize the IP image.
C2M mode accelerates the flexible evolution of manufacturing with the characteristics of scheduled purchase, on-demand production, and customized production. It has changed the sales model of production driven consumption in the past and realized the demand of users to drive manufacturing. With this model deep integration with technologies such as big data, VR, AR, AI, C2M will bring opportunities for more segmentation scenarios in the retail and manufacturing sectors.
With the event big coffee sentence:
