The small program evaluation system is bound to become something that other companies will do in the future.
The small program has only become a standard for Internet companies, and it took only two years. At a time when the supply of small programs is becoming more and more abundant, how to identify valuable small programs has become a new topic for major companies. This time, WeChat, who has mastered the right to speak in small programs, took the lead again.
It was learned that the “WeChat Industry Assistant Applet” was officially released. WeChat Industry Assistant is a small program in the vertical industry “operational toolbox.” Industry practitioners, business owners, marketers, management, can use it to understand the assessment of small business operations in their industry, key indicators Industry-related data such as display, operational improvement recommendations, industry case information, and capacity opening guidelines.
WeChat Industry Assistant applet interface
At present, in public hospitals, public transportation, catering (tea, peri meals, light snacks, baking, snacks), retail (supermarket , convenience stores), brand direct sales (clothing, beauty care, luxury luxury, shoes and boots, operating outdoor homes, accessories, maternal and child) and other 17 industries, WeChat industry assistants have officially opened, other industries will also Launched one after another.
When evaluating the industry strength of the applet, WeChat also gave several specific dimensions, including customer ability, liquidity, , Through the above data, you can see the operating status of its own peers and the operating trend of nearly 30 days. WeChat’s main reference standard is “can provide users with quality service”, so even small size programs will be good enough for user activity and retention. And get a higher evaluation. In additionThe WeChat industry assistant applet also provides a lot of help, such as optimizing operations through capability tools and broadening channels.
WeChat launched the WeChat industry assistant applet, which is consistent with Zhang Xiaolong’s plan in the WeChat Open Class Pro speech at the beginning of the year. In 2019, WeChat has three key points, the small program evaluation system, the small program search direct and the small program retrieval.
He said that the small program needs a perfect evaluation system because it allows users to make choices. For example, when you want to buy a native product in your hometown, you search for so many small programs and don’t know which one is credible. But if you find that one of your friends has bought it in a local specialty program and has a good evaluation, then you will be relieved. This is the role of social evaluation. Today’s WeChat industry assistant applet will make it easier for users to identify high-quality small programs.
In the industry, WeChat first released small programs, and many attempts by WeChat applets have also given other manufacturers direction. The nature of the applet is still a B-side product. To explore the deep value of the user, you need to improve the service ability of the small program. The small program evaluation system is bound to become something that other companies will do in the future.
According to the “White Paper on Small Program Industry Development in the First Half of 2019”, WeChat small program has 250 million daily jobs, 8200 service businesses, covering more than 200 industries; Alipay small program daily life 230 million, small program number more than 200,000; Baidu small The program has a monthly activity of 180 million and the number of small programs exceeds 100,000.
(The title map is from Visual China)