This article is from WeChat public account:Operational Research Institute (U_quan), author: routine editing unit, from the east FIG head IC
This year, you can understand the Tmall double 11 game is a master.
Before the start of the double 11 this yearThere are netizens predicting:
Each year’s double 11, the price of the goods is not necessarily cheaper, but the gameplay will be more and more complicated.
Sure enough, the 11th double 11 that started pre-sale in the previous two days did not make us “disappointed” and the complexity of the gameplay climbed new heights!
How complicated is it? I deliberately found a full double 11 full activity map.
I don’t know if you see fainting? Anyway, I am quite dizzy.
In particular, this week’s “Partnership and Dividends 2 billion” campaign (“Opening Shop”), pulled up Alipay, hungry, Youku and other piles of Ali products, each platform has a separate gameplay, it is dazzling.
In response, netizens have said:
IQ has been unable to play double 11
Double 11 This is disguised in disguise yourself
……
So what is the reason, let Ali abandon the initial simple and rude discount activities, and constantly introduce more and more “flowery” gameplay?
It’s so hard to divide 2 billion
From the morning of the pre-sale of Ali Double 11, I saw the invitation password for the event of “2 billion people in the whole country” in various groups.
Although it has been educated by Ali now, seeing the password subconsciously copies and opens Taobao, but the moment I opened the event, I was shaken by the picture in front of me:
Is this all? !
In order to catch up with the hot spot, I still pressed my desire to quit, and started (help you) research gameplay.
First of all, the ultimate goal of this activity is to divide the 2 billion red envelopes. So how do you get the red envelopes?
There are three main channels currently open:
1 Upgrade the shop and get a red envelope every level.
2 The big challenge of building a building is to pull the team pk, and the winning team has a red envelope.
3 You can get the red envelope through the gameplay of Youku, UC, Gaode, Hungry, Flying Pig and other Ali apps.
1) Upgrade the shop
First of all, let’s take a look at the “upgrade shop”. To upgrade the shop, you need the coin. The higher the level, the more coins you need to upgrade. How do you get the “coin”?
There are mainly three sources of “coin”: 喵 生产 production + daily check-in + do the task, the speed of 喵 喵 喵 喵 是 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 喵 Fast, we must do more tasks.
The task is mainly on Taobao and Alipay, but the gameplay of Taobao and Alipay is different.
Taobao activity page has 3 categories of tasks: sharing to friends + browsing the venue for 15 seconds + visiting the brand store for 15 seconds;
The Alipay activity page has 4 categories of tasks: inviting friends + watering friends + feeding chicks + opening financial services.
I probably figured it out, as long as you have time to spend on Taobao to browse the store(a shop can get 8,000 coins in 15 seconds) Put