What is not important for fast food, efficiency is more important
Editor’s note: This article comes from WeChat public account “Investment sector” (ID: pedaily2012), by Shirley.
A Singaporean company focused on Shilin Taiwanese snacks went public in Hong Kong.
On October 23, the fast food empire of the restaurant group landed on the Hong Kong Stock Exchange at an issue price of HK$0.65 per share. The company plans to issue 200 million shares. It is worth noting that this is not the first time that the fast food empire has hit the Hong Kong Stock Exchange. The company submitted it to the Hong Kong Stock Exchange on September 26 last year.
From the performance of the first day of listing, the fast food empire is really a sweat. It opened at 1.19 Hong Kong dollars per share, and then the stock price fluctuated like a roller coaster. It rose 187% in intraday trading. Then the stock quickly broke and broke 6.15% at the close, at 0.61 Hong Kong dollars per share.
People eat food for the day, although the food and beverage market has become a red sea, but fast food snacks rely on high-frequency and a little need for attributes, still in full swing. Just under the high light, snacks and fast food rivers and lakes are no shortage of surging undercurrents, problems such as short survival period and serious homogenization, so what are the next steps for snacks and snacks?
Sell Taiwanese snacks in Singapore, it is listed in Hong Kong
It’s not fast food, but Taiwanese snacks that hold up the fast food empire IPO.
As we all know, Taipei’s most famous night market is Shilin Night Market. It is a paradise for food, and the narrow streets and alleys gather all kinds of gourmet snacks from the north and the south. They are packed with tourists from all over the world. Introducing Taiwanese snacks to the Singapore fast food industry sounds like a good business opportunity. At that time, the chairman, executive director and controlling shareholder of the fast food empire, Zheng Guoxiong, and the chief executive officer, executive director and controlling shareholder Huang Zhida hit it off and quickly finalized the business. Thus, in November 2003, its brand “Shilin Taiwanese Snacks” successfully landed in Singapore.
Since this, with the reputation of Taiwanese snacks, the fast food empire has taken root in the Singapore snack market. The product categories include snacks and drinks. The popular snack products include chicken chops, glutinous noodles, sweet and sour sweet potatoes, etc., and there are many well-received drinks, such as melon tea, ebony juice, and lemon love jade. After 16 years, the fast food empire’s Taiwanese snacks have expanded, with 228 Shihlin stores and dine in Singapore, Malaysia, Indonesia and the United States.