This article is from WeChat public account:game campfire camp (ID:gamebonfire) , author: Ben Reeves, the original title: ”
Two game designers’ “garbage mobile game line” to get rich, cover: Visual China.
Mobile games have made nirvana for countless independent developers.
When the iPhone was released in 2007, Apple promised consumers that they would launch a variety of creative games and other productivity-enhancing applications. Indie developers quickly smell the potential: small development teams can use this approach to deliver millions of users their experimental products at a lower price and get a huge amount of revenue. Early hand games (such as “Playing Dragons with Friends”, “Fruit Ninja” and “Temple Escape”) seems to prove that this method works. These IPs also do help their developers earn considerable profits.
There was a “hand travel hot” and the whole market began to get mixed. The app store is full of free-to-play games, often bundled with a lot of advertising, and catering to the public. Many mobile game developments have become unsustainable due to funding reasons.
However, it is during this “independent hand-game chaos” that a good friend has found his own world in this unlikely market. The secret of their success is: crazy to do garbage games.
The game development dreams are shattered
In 2013, Alex Schwartz and Zippa Scott, who worked on indie game development, also settled in a shared office in Boston. At the time, these two game designers had just turned to the field of mobile games, dreaming of making a difference in this industry. After the initial meeting, the two quickly reached a consensus and decided to work together to fight for the dream.
Schwartz studied game design at the university and worked for seven45 after graduation.