“The pressure of 15 billion marketing targets will not be too great, and there may be breakthroughs.”
On October 24th, at the 2019 Fe+ New Business Summit held in Beijing, the fast-handed officially announced that the marketing platform will be fully upgraded. “Magnetic engine” and said that in 2020 to help partners get 10 billion revenue.
According to the official introduction of the fast-handed, the magnetic engine represents the strong social relationship of “people+content”. The fast-handed will strengthen the AI+DA technical ability, and open up the four driving forces of people, content, traffic and creativity. Public and private domain traffic. In other words, the fast hand will continue to release the old iron economy and accelerate commercialization.
The fast-hand marketing platform began to invest in research and development in the second half of 2016. Until the last 10 years, the fast-handed announcement of commercialization, the upgrade also means that the fast-handed commercialization is moving towards a more mature stage.
The strong vice president of commercialization Yan Qiang said in an interview with other media that the main purpose of upgrading the marketing platform at this time is to enhance the role of socialization in the entire fast marketing system, and want to use this way to quickly become a social player. amplification.
Since the second half of last year, the fast-handed people began to step up on the road of commercialization, increase the proportion of information flow advertisements, and take orders on the line. In the near future, the fast-handed products also carried out the product functions and service systems of the business number. Upgrade, focus on strength brand, e-commerce and local three core directions. However, according to Cass data, advertisers are currently investing more in effect-oriented advertising, which has not yet stimulated the commercial value of fast-handed reds.
Yu Qiang also mentioned that fast hands last year’s core focus on the system of effect advertising, that is, the traffic side, this year Q4 fast hand began to vigorously expand brand customers. Yan Qiang said that he hopes to have a core breakthrough in the brand system next year.
At the same time, this can also help KOL and KOC of the fast-handed players to achieve better business realization. This is also the core service target of the fast-handed, and it is also the “ currently seen and may be big in the future. Opportunity growth point.”
According to the fast-handed, at present, the key customers and small and medium-sized customers accounted for about 82% of the revenue on the fast-hand platform. Of course, this is also a fast-handed and not very satisfied place. In order to comprehensively improve the commercialization, fast-handed people also need to shake small and medium-sized customers as much as possible. This is also a big cake.
15 billion, this is the 2019 new marketing business revenue target disclosed by the fast-hand commercialization in mid-July, which is 50% higher than the 10 billion set at the beginning of the year. Yan Qiang said that the current progress of is relatively smooth, marketing objectivesThe pressure will not be too great, there may be a breakthrough.
In order to achieve this goal, the quick hand has done a lot of actions this year, traffic, subsidies, and new gameplay. A few days ago, I learned that the fast-hander is testing the new version, and found that there are six major categories on the page. includes games, cars, overseas, short plays, sports and vlogs. Vertical channels can not only refine operational users, precipitate traffic, but more importantly, it can also operate more finely for commercialization.
Today, the fast hand is preparing for the big shopping carnival of the Double Eleven, trying short-screen video advertisements, large-scale interaction between the live broadcasts, and full linkage with the Ali party.
The fast hand is accelerating the release of the old iron economy.