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Source: Budapest Business Daily
New middle-class, mother-infant, silver-haired, chasing, and small-town youth… Each ethnic group has very different consumer needs, forming a huge and mature circle.
As one of the most well-known non-vertical second-hand trading platforms, free fish may be used as an entry point for observing blind boxes and other layers of consumption. In the past year, the blind box trade on free fish has become a tens of millions of markets. If the activity of second-hand trading on the idle fish platform is used as a measure, can the blind box be the top spot for the consumption of the circle?
In view of the fact that the term “circle” is not a reason for the transfer of second-hand goods, we replace it with a semantically similar pit. In addition, no one has announced the behavior of entering the pit on the second-hand platform. Therefore, we use the three keywords of “out of the pit”, “retreating the pit” and “returning blood” to measure the trading heat of a certain commodity in the idle fish.
After analyzing more than 17,000 items with the keywords of “out of pit”, “falling pit” and “returning blood”, we found that the proportion of female users in the free fish is higher. The community, the 80-90 post-boys game king card and the middle-aged men’s must-have olive bracelets have the highest exposure, the high-handed tape, the Hanfu and the Lolita clothing. Jie.”
From the heat of the transaction, the game king card continues to lead. Among the top 50 items in the “Wanted Quantity” category, 6540 people showed great interest in the seller’s game Wangka Collection, ranking first, accounting for 23%; higher than Wenwen (19%), all kinds of hands Model (15%) and hairpin (9%). It is worth noting that the game king card, wenwan and hand-made models are all male-dominated categories, which is fresh in the female-oriented group (67.24%).
QuestMobile data shows that men have a high degree of acceptance of advanced consumption, which means that it is not difficult for male compatriots to pick up at a time. According to the “National Idle Map” released by the free fish in 2017, middle-aged men are more diligent in holding home than women, and the value of idle items sold is several times that of women. Refreshing pickpockets + decisive blood return has become a common practice for male users, which is why we call the game king card a blind box ancestor.
