The cooperation stems from the combination of Tencent.
On October 24th, the smart business service provider Weimeng Group and the digital intelligent operation third-party service platform “Super Shopping Guide” officially signed a strategic cooperation agreement in Shanghai. The two sides said that they will focus on the digital transformation of the “people’s goods yard” of retail enterprises, integrate the digital capabilities of Weimeng’s smart retail solutions and the retail terminal solutions under the super-guide shopping online, help retail enterprises build digital operation systems, enhance digital operation capabilities, and build Smart retail digital service ecosystem.
The two parties said at the press conference that relying on Weimeng Smart Retail SaaS solution and super-guided vertical industry solutions for deep-selling and offline shopping guide operations, the two parties will join hands to enable more retail enterprises to complete digital transformation and upgrade.
For this strategic cooperation, Sun Taoyong, Chairman and CEO of Weimeng Group, said that shopping guide is the most temperature-linked link unit for the three elements of the human-goods market. It is also the key contact between retail enterprises and consumers. How to The integration of shopping guides and operations with the digital upgrade of the retail enterprise line is the top priority of retail operations. However, the traditional retail shopping guide is limited to the store, unable to operate customers online, greatly limiting the sales force of shopping guide. Super Guide has a complete solution and rich experience in online terminal shopping guide operation, and is a natural partner of Weimeng.
The super-console CEO Li Zhiyin said that Weimeng is deeply involved in the SaaS field, and its smart retail solutions help companies build digital operational capabilities through the construction and operation of small programs, public accounts and other contacts, and provide wisdom for enterprises with super-guide shopping. There are joint efforts in retail operations services.
In a subsequent interview, Ling Xiao, vice president of the Weimeng Group’s Smart Business Group, told us that although Weimeng knew about the company last year and had some common customers and business intersections, the two sides The opportunity for cooperation began in Tencent. Weimeng and Super Shopping Guide belong to Tencent’s partner companies in the WeChat smart retail ecosystem. “Tencent’s business department said, “Do you want to sit down and talk together?”
So, Weimeng began to get in touch with the super guide. Within two weeks of , the two sides reached a cooperation decision.
The main product of Super Shopping Guide is to customize the shopping guide training. With the increasing demand for commercialization scenarios under the offline shopping guide, the shopping guide hopes to have more channels and products to market to consumers. Keep up with more digital services.
But it has been six years since its establishment. After several rounds of financing, it was listed in Hong Kong in January this year. Tencent said with the super shopping guide, you have to consider whether it will take years and a lot of capital to build these commercialization capabilities from scratch. This also promoted the cooperation between Super Shopping Guide and Weimeng. The cooperation will enable both parties to avoid consumable competition and complement each other.
In addition, a few years ago, when WeChat Eco was just beginning,The industry will believe that there is a lot of direct competition between Weimeng and another service provider rooted in WeChat ecosystem. However, in the view of Ling Yu , with the expansion of this market, Weimeng and Zanzi are now more and more divided into different tracks, each with many opportunities.
In this entire cooperation, the role of Tencent is still very important. Whether it is Weimeng or super shopping guide, it is a service provider of WeChat ecosystem service customers. In addition, Tencent is also a micro-week and super shopping guide. Important shareholder. However, Ling Xiao said, “Wei Meng will study Tencent, and will also study Ali and Baidu, but ultimately it is to follow the customer.”
Head map: Weimeng