Poetry and distance, after all, it is difficult to rival the law of business.
Editor’s note: This article is from the WeChat public account “IT broke the news sink” (ID: Baoliaohui), the author of the pig nine.
Gao Xiaosong’s trip to Ali finally officially went to the “end of the end”. After leaving the post of chairman of Hangzhou Ali Music at the beginning of the year, he retired from the post of chairman of Beijing Ali Music in the last two days.
Talking about Gao Xiaosong’s music in Ali in the past few years, the industry has called it “three years lost in Ali music”, which includes both the pity of Ali music and the helplessness of Gao Xiaosong.
But if all this is to be investigated, it may be blamed for Ma Yun’s ignorance in the past, because he did not expect that Gao Xiaosong, who is full of talent, would not do business at all.
Wrongly use literati as a businessman
Talking about Gao Xiaosong, most people’s evaluations are casual, free-spirited, export-oriented, especially eloquent, but they are similar to Ma Yun, but as a literati, these qualities have become commercial. The wayward, unrealistic and arrogant talk.
Of course, Ma Yun was able to match Gao Xiaosong in the past, and there was no reason at all. Before Gao Xiaosong joined Ali music, he once worked as a music director at Evergrande Music. In the same year, he and his brother Song Ke worked together. The “Starlight” music festival is also very vivid.
But what Ma Yun didn’t think is that the music festival is still a part of the art category. If you know how to make a fuss, you can become a thing. If you want to be a good chairman, you can rely on management ability and strategic planning ability. And the grasp of the laws of business, and these are precisely the most disdainful and least likely things of Gao Xiaosong.
Now we look back at Gao Xiaosong’s Ali years, most people think he is screwed up, but when he first joined Ali as the chairman of Ali Music, Gao Xiaosong also had a high morale. In his words, Ma Yun gave it. He is a big killer, and he has at least had a good time.
But after Gao Xiaosong, who was the chairman of the board, he still has the literati’s body full of strength.
For example, he wants to do a good job on Ali, but on the other hand he is not willing to act as a businessman, and even refuses to read all the books about business management: “Song Ke is enough to read.” p>
While he went to find the entrepreneur’s godfather Liu Chuanzhi to learn from him, but when Liu Chuanzhi taught him the experience of “building a team, setting a strategy, and bringing a team”, he sighed and said: “That is after everything is on track. I only have to do three things, and now I have to go to 100 things, and I have a lot of things.”
However, if you want to run a large enterprise, it is not as easy as a music festival. Gao Xiaosong and Song Ke’s two-person management method is a huge blow to Ali music.
The only thing that two people did after entering Ali music was to create the “Ali Planet” freak product. According to Gao Xiaosong’s vision, this software tries to break through between fans, artists and businesses. Contact, one-time packaging to solve all the needs of the entire industry chain of the entire music industry, in the words of Luo Yonghao: the dream is too big.
Alibaba music at the time, although not as powerful as Tencent, but also has a strong copyright library, as well as two platforms for everyday music and shrimp music. However, after the launch of Ali Planet, it not only replaced the name of the replacement directly, but also marginalized the shrimp music, resulting in long-term absence of its operation and maintenance, directly causing the widespread loss of Ali music users.
The end result is that Ali Planet has disappeared only after half a year of launch. The “everyday” of the music industry has stopped serving for many years, and shrimp music has gradually been marginalized by the entire industry.
In less than a year, I can make a good card of Ali Music like this. Gao Xiaosong’s Ali journey is a complete failure, so as early as 2016, he actually lost in Ali. In trust, Yu Yongfu personally issued an open letter, announcing Gao Xiaosong to step down as chairman of Ali Music.
Of course, if Gao Xiaosong’s career fails, it’s also decisive. At least for a long time, his content is still a good hand.
Also has been young and young
In the activities of Youku and a car brand, Gao Xiaosong once said to Lin Yilun: “We have all been young and young.”
Gao Xiaosong is not good at doing business, but he is a first-class master in terms of content, especially relying on a mouthful of fragrant, eloquent mouth, making him a celebrity, net red, paragraph hand and A collection of opinion leaders.
Gao Xiaosong of that year, on the ability to toss, is also one in the literati.
In the beginning, Gao Xiaosong engaged in music. The “You at the same table” that once raged in the north and south of the river made him eat for 20 years. Later, he went to the jury as a judge and as a mentor, relying on sharp words. Quick words capture the joy of all beings; at the same time, he still has a movie dream in his heart. The big coffees he has worked with include Chen Daoming, Hong Jinbao, Zhou Xun, etc., but they still can’t afford to be shocked.